Asias Soccer Media Market is expanding slowly due to factors like low digital adoption, limited spending power, and lesser focus on online services. With the current growth rate, external factors like government policies and economic stability are impacting its development.
Customer preferences:
As soccer gains popularity in Asia, the demand for soccer-related media content has also increased. However, traditional media outlets are facing competition from digital platforms as more consumers prefer to access content on-the-go. This trend is fueled by the rise of tech-savvy younger generations and increasing Internet penetration rates in the region. As a result, there is a growing trend towards live streaming of matches, social media engagement with players and clubs, and online gaming related to soccer. The shift towards digital media consumption is expected to continue as the use of mobile devices for entertainment and information purposes continues to rise.
Trends in the market: In Asia, the Soccer Media Market is experiencing a shift towards digital platforms, with online streaming services and social media platforms becoming the primary means of consuming soccer content. This trend is driven by the increasing adoption of smartphones and the growing demand for on-the-go access to live games and highlights. The significance of this trend is evident in the rising revenue of digital media rights for soccer leagues and tournaments. Industry stakeholders need to capitalize on this trend by investing in high-quality digital content and creating partnerships with popular streaming platforms. Failure to adapt to this trend could result in a loss of viewership and potential revenue opportunities.
Local special circumstances: In Japan, the Soccer Media market is heavily influenced by the countrys love for technology and its long-standing passion for soccer. The advanced digital infrastructure in Japan has resulted in a high demand for online streaming platforms and mobile apps for soccer content. The unique culture of fan engagement in Japan, such as the strong support for local teams and loyal fan bases, also contributes to the success of the market. Additionally, strict regulations on sports betting in Japan have led to a focus on creating engaging and interactive digital experiences for fans, making the country a leader in innovative soccer media strategies.
Underlying macroeconomic factors: The growth of the Soccer Media Market within the Sports Market is heavily influenced by macroeconomic factors such as rising levels of disposable income, increasing internet and smartphone penetration, and the growing popularity of soccer as a global sport. Countries with strong economic growth and high levels of urbanization, particularly in Asia, are experiencing significant growth in the Soccer Media Market. Furthermore, government policies supporting the development of the sports industry and continued investment in sports infrastructure have also contributed to the growth of the Soccer Media Market in these countries. The rising middle class population and changing consumer preferences towards sports entertainment have also played a crucial role in driving market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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