Basketball Media - Asia

Asia

Highlights

Revenue in the Basketball Media market is projected to reach US$774.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -3.18%, resulting in a projected market volume of US$658.80m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$6.90 in 2024.
In the Basketball Media market, the number of users is expected to amount to 126.7m users by 2029.
User penetration in the Basketball Media market will be at 2.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Asia, the Basketball Media market has seen minimal growth due to factors such as limited marketing strategies and lack of interest from non-basketball fans. However, the increasing popularity of digital platforms and rising awareness of the sport could potentially impact the market in the future.

Customer preferences: With the rise of social media and the increasing accessibility of live streaming platforms, there has been a growing trend of consuming sports content online in Asia. As a result, there has been a surge in demand for digital broadcasting and streaming services for basketball events. Additionally, the popularity of mobile devices and the proliferation of social media platforms have led to a rise in user-generated content, allowing fans to actively engage and share their opinions on basketball games. This shift towards digital media consumption is also influenced by lifestyle factors such as the growing use of digital devices and a preference for interactive and personalized content experiences.

Trends in the market: In Asia, the Basketball Media Market is experiencing a surge in online streaming services, with major media companies launching their own platforms to cater to the growing demand for live basketball content. The rise of mobile devices and increasing internet penetration has also led to a growth in social media engagement and digital advertising within the basketball market. This trend is expected to continue as more fans turn to digital sources for their basketball fix, presenting both opportunities and challenges for industry stakeholders in terms of monetization and fan engagement strategies.

Local special circumstances: In China, the Basketball Media Market is heavily influenced by the countrys massive population and the popularity of basketball in the region. With a strong emphasis on social media and digital platforms, Chinese fans are eager to consume content related to their favorite players and teams. Additionally, the governments support for promoting sports and Chinese athletes has also contributed to the growth of the Basketball Media Market. In Japan, cultural factors play a significant role in shaping the market, as the country has a strong tradition of basketball and a deep admiration for American players. Local media companies have leveraged this passion to produce localized content and engage with fans, driving the popularity of basketball even further.

Underlying macroeconomic factors: The growth of the Basketball Media Market within the Sports Market is greatly influenced by macroeconomic factors such as increasing urbanization and the rise of the middle class in Asia. As the region continues to experience rapid economic growth, more people will have the purchasing power to consume sports content, including basketball. Additionally, government policies promoting sports and investments in sports infrastructure are also driving the growth of the basketball market in the region. With a growing interest in basketball and a supportive economic environment, the market is expected to experience steady growth in the coming years.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.