The Soccer Ticket Sales Market in Armenia is facing slow growth due to factors such as low awareness and limited use of digital technologies, along with the convenience of purchasing tickets in-person at stadiums.
Customer preferences: With the rise of technology, there has been a noticeable growth in the number of online ticket sales for soccer matches in Armenia. This trend is particularly prevalent among younger generations who prefer the ease and convenience of purchasing tickets online. Additionally, there has been a shift towards digital payment methods, with more fans opting to use mobile apps or online payment platforms to purchase their soccer tickets. This is driven by a desire for contactless transactions and a more streamlined purchasing experience. These emerging trends highlight a growing preference for digital solutions in the soccer ticket market in Armenia.
Trends in the market: In Armenia, the Soccer Ticket Sales Market within the Soccer Market is seeing a shift towards digital ticketing, as more consumers prefer the convenience and ease of online purchases. Additionally, with the rise of e-sports and competitive gaming, there is a potential for increased ticket sales for these events as well.This trend is expected to continue in the coming years, as technology advances and more fans become accustomed to digital ticketing. This not only benefits industry stakeholders, but also allows for better tracking of sales and data collection for marketing purposes.However, this trend also poses a potential threat to traditional ticket sellers, such as physical box offices and independent ticket resellers. These players may need to adapt their business models to stay competitive in the changing market.Furthermore, with the global pandemic forcing events to be cancelled or postponed, there has been a sharp increase in online streaming of live games. This could potentially impact the demand for physical tickets in the long run and may require further adjustments to the industrys sales strategies.Ultimately, the current trend of digital ticketing presents both opportunities and challenges for industry stakeholders. It will be important to closely monitor its trajectory and stay adaptable in order to stay competitive in the evolving Soccer Ticket Sales Market in Armenia and beyond.
Local special circumstances: In Armenia, the Soccer Ticket Sales Market is heavily influenced by the countrys passionate fan base and strong sense of national pride. The cultural importance of soccer in Armenia leads to high demand for tickets, despite the relatively low income levels in the country. Additionally, regulatory changes, such as stricter control over counterfeit tickets, have led to a more stable and growing market. Geographically, the small size of the country allows for a close proximity between stadiums and fans, contributing to the overall success of ticket sales in Armenia.
Underlying macroeconomic factors: The soccer ticket sales market in Armenia is heavily influenced by macroeconomic factors such as the countrys overall economic health and fiscal policies. The state of the global economy also plays a significant role as it impacts the purchasing power and disposable income of potential customers. In addition, government policies and regulations can greatly impact the market, either positively or negatively. For example, favorable policies that support the development of infrastructure for sports and entertainment can lead to increased ticket sales. On the other hand, economic volatility and high unemployment rates can result in lower demand for tickets. Overall, the markets performance is closely tied to the larger economic landscape, making macroeconomic factors crucial to consider.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
