Market Insights Advertising & Media Sports Baseball

Baseball Media - Armenia

Armenia

Revenue in the Baseball Media market is projected to reach US$56.68k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.08%, resulting in a projected market volume of US$69.22k by 2029.
In global comparison, most revenue will be generated in the United States (US$5,836.00m in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 37.4k users by 2029.
User penetration in the Baseball Media market will be at 1.1% in 2024.

Market

Region

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Currency

Analyst Opinion

The Baseball Media Market in Armenia has shown slow growth due to factors such as limited access to technology, low awareness of online sports services, and lack of investment. However, with increasing interest in baseball and emerging digital platforms, the market is expected to grow in the future.

Customer preferences: As the popularity of baseball continues to grow in Armenia, there has been a noticeable shift in consumer preferences towards online content and streaming services for accessing live games and updates. This change is largely driven by the younger generation, who are more technologically savvy and prefer the convenience and flexibility offered by digital platforms. Additionally, the rise of social media has also played a significant role in the consumption of baseball media, with fans turning to various platforms for news, highlights, and discussions related to the sport. This trend highlights the increasing importance of digital media in the baseball market and the need for teams and leagues to adapt and cater to this changing landscape.

Trends in the market: In Armenia, the Baseball Media Market of the Baseball Market within the Sports Market is seeing a rise in digital streaming services for baseball games, catering to the increasing demand for on-the-go viewing options. This trend is expected to continue as the popularity of baseball continues to grow in the country. Additionally, social media platforms are being utilized by teams and players to engage with fans and promote games, signaling a shift towards digital marketing strategies in the industry. These developments have significant implications for industry stakeholders, as they open up new opportunities for revenue generation and fan engagement.

Local special circumstances: In Armenia, the Baseball Media Market is significantly influenced by the countrys culture and history. With a strong passion for sports and a rich tradition in baseball, Armenian media has dedicated significant coverage to the sport. Additionally, the countrys small size and close-knit community allow for personalized and locally-focused media coverage, creating a unique market dynamic. However, limited funding and a lack of established infrastructure have also posed challenges for the growth of the market.

Underlying macroeconomic factors: The Baseball Media Market within the Sports Market in Armenia is strongly influenced by macroeconomic factors such as the overall economic growth of the country, government policies, and investment in the sports industry. As the countrys economy continues to develop and expand, there is a growing opportunity for the Baseball Market to also grow and attract more media coverage and investments. Affordable internet and digital infrastructure, along with a supportive regulatory environment, can also contribute to the growth of the Baseball Media Market in Armenia. Additionally, the popularity of baseball in other countries can also influence the media coverage and viewership of Armenian baseball games. As the sport gains more global recognition, it can attract a larger audience and drive further growth in the Armenian Baseball Media Market.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.