The Soccer Media market in Armenia is witnessing steady growth due to factors such as growing interest in soccer, rising popularity of online media, and increasing sports awareness. However, this growth rate is limited due to the small size of the overall Sports market in the country. The Soccer Market within the Sports Market is impacted by low funding and limited resources, resulting in a negligible growth rate.
Customer preferences: The Soccer Media Market within the Sports Market in Armenia has seen a significant shift towards online streaming and digital platforms for accessing soccer content. This can be attributed to the increasing accessibility of internet and mobile devices, as well as a growing interest in global soccer leagues among the younger demographic. Furthermore, the rise of eSports and virtual gaming has opened up new opportunities for soccer-related content and engagement among tech-savvy audiences. This trend is likely to continue as the countrys digital landscape further evolves.
Trends in the market: In Armenia, there is a growing demand for online streaming services in the Soccer Media Market of the Soccer Market within the Sports Market industry. This trend is mainly driven by the increasing availability of high-speed internet and the popularity of smartphones among the younger generation. As a result, sports media companies are shifting their focus towards digital platforms to reach a wider audience. This trend is expected to continue in the coming years, with the potential for new forms of fan engagement and monetization opportunities. Additionally, there is a growing interest in esports, with the potential for this market to intersect with the traditional soccer market, creating new revenue streams for media companies and expanding the overall reach of the Soccer Market within the Sports Market industry.
Local special circumstances: In Armenia, the Soccer Media Market is heavily influenced by the countrys passion for the sport of soccer. The strong cultural attachment to the game has resulted in a high demand for soccer content, driving the growth of media platforms catering to this market. Additionally, the countrys geographical location, bordering both Europe and Asia, has also contributed to the unique mix of influences from both regions on the local soccer media market. Furthermore, the governments support for the development of soccer in Armenia, through initiatives and funding, has played a significant role in shaping the dynamics of the market.
Underlying macroeconomic factors:
The Soccer Media Market in Armenia is heavily influenced by several macroeconomic factors. Global economic trends, such as the rise of digital media and increased internet connectivity, have contributed to the growth of the market. Additionally, the overall national economic health of Armenia has shown steady improvement in recent years, creating a favorable environment for market growth. Fiscal policies, such as tax incentives and government support for the development of media infrastructure, have also played a role in driving the growth of the Soccer Media Market in the country. Furthermore, factors such as increasing investment in sports and entertainment industries, coupled with a growing popularity of soccer in Armenia, have created a strong demand for soccer media products. All of these factors combined have contributed to the positive outlook for the Soccer Media Market in Armenia, with expectations for continued growth in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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