The American football media market in Armenia is witnessing minimal growth due to reasons such as low awareness and limited adoption of digital technology, lack of popularity of the sport among consumers, and fewer online services available.
Customer preferences: With the rise of social media and online platforms, American football fans are now able to easily track and engage with their favorite teams and players in real-time, creating a more immersive and interactive experience. This has driven a shift towards digital media consumption, with an increasing demand for live streams, highlights, and behind-the-scenes content. This trend is also being driven by younger generations who are more tech-savvy and prefer on-the-go access to content, shaping the future of the American football media market.
Trends in the market: In Armenia, there has been an increase in the use of digital media to promote American football, with teams and leagues utilizing social media platforms to engage with fans and attract new audiences. This trend is also reflected in the US, where live streaming and on-demand content have become increasingly popular, providing fans with convenient access to games and other content. With the growing popularity of American football in Armenia, there is potential for the media market to continue expanding, presenting opportunities for stakeholders to capitalize on this trend. Additionally, as the Sports market in general continues to evolve, the use of digital media is likely to become even more prominent, emphasizing the need for industry stakeholders to stay up-to-date with technological advancements and incorporate them into their strategies.
Local special circumstances: In Armenia, the American Football Media Market is still developing, with limited coverage and resources compared to other markets. However, the growing interest in the sport, particularly among younger generations, has seen a rise in online platforms and social media channels dedicated to American football. In addition, the countrys geographic location and cultural ties to the United States have led to a strong affinity for the sport. Despite its small size, the Armenian American football market is unique and has the potential for future growth as the sport gains more popularity.
Underlying macroeconomic factors: The American Football Media Market is greatly impacted by macroeconomic factors such as media regulations, advertising spend, and overall economic stability. National economic health plays a crucial role in the success of this market, as a strong economy often leads to higher consumer spending on media. Additionally, fiscal policies and tax incentives can greatly influence the amount of advertising dollars available to support the promotion of American football. Global economic trends also play a significant role, as shifts in global advertising and media spending can impact the competitiveness and profitability of the American Football Media Market. Overall, a stable and supportive macroeconomic climate can contribute to the growth and success of this market within the larger Sports Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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