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Soccer Merchandise - Pakistan

Pakistan

Revenue in the Soccer Merchandise market is projected to reach US$22.87m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.97%, resulting in a projected market volume of US$24.00m by 2029.
In global comparison, most revenue will be generated in the United States (US$1,381.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$14.29 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Soccer Merchandise market will be at 0.7% in 2024.

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Analyst Opinion

The Soccer Merchandise Market in Pakistan is currently experiencing limited growth. This is due to various factors such as a slow adoption of digital technologies, lack of health awareness among consumers, and limited convenience offered by online services. Despite this, the market is still expected to see some growth in the near future.

Customer preferences: Consumer preferences in the Soccer Merchandise Market are shifting towards eco-friendly and sustainable products, as young consumers become more environmentally conscious and socially responsible. This trend is influenced by cultural and societal values, with a growing movement towards reducing waste and promoting ethical production processes. Brands are responding by incorporating environmentally friendly materials and promoting their sustainable practices, as consumers seek to align their purchases with their values.

Trends in the market: In Pakistan, there has been a significant increase in the popularity of soccer as a sport, leading to a growing demand for soccer merchandise. This trend can be attributed to the increasing exposure and accessibility of international soccer leagues, such as the English Premier League and La Liga, through television and online streaming platforms. As a result, local retailers have started partnering with international brands to offer a wider range of high-quality soccer merchandise. This trend is expected to continue in the coming years, as soccer continues to gain traction in the country. It also presents an opportunity for industry stakeholders to tap into this growing market and cater to the demand for high-quality and authentic soccer merchandise.

Local special circumstances: In Pakistan, the Soccer Merchandise Market is heavily influenced by the countrys passion for the sport and its national teams success on the international stage. Additionally, the relatively lower purchasing power of the population has resulted in the emergence of low-priced local brands catering to the demand for affordable soccer merchandise. In addition, the countrys cultural traditions and religious beliefs have also impacted the market, with demand for modest and culturally appropriate merchandise on the rise. Similarly, the regulatory environment in Pakistan, including tariffs on imported goods, has also played a role in shaping the competitive landscape of the Soccer Merchandise Market.

Underlying macroeconomic factors: The growth of the Soccer Merchandise market in Pakistan is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. With a growing GDP and a large population of passionate soccer fans, the country is experiencing a surge in demand for soccer merchandise. However, factors such as currency fluctuations and trade policies can impact the affordability and availability of imported merchandise, which may affect the markets growth. Furthermore, the countrys economic health and political stability can also play a significant role in the performance of the Soccer Merchandise market. Overall, a stable and favorable economic environment can create a conducive and growing market for soccer merchandise in Pakistan.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.