The cricket market in Pakistan has experienced a modest growth rate, with decline seen in sub-markets like cricket media and ticket sales. Factors such as lack of major tournaments, political instability and limited technology infrastructure impact this growth. Despite rising awareness and convenience of online services, the market is hindered by these challenges.
Customer preferences: The past few years have seen a surge in the popularity of cricket leagues in Pakistan, with the Pakistan Super League gaining immense popularity among domestic and international audiences. This trend is driven by the growing middle class, increased disposable income, and a younger demographic that is highly engaged with social media and digital platforms. As a result, there has been a significant increase in online streaming and social media engagement during cricket matches. This reflects a shift towards a more digitally connected and engaged cricket fan base, with a strong focus on interactive and experiential fan experiences.
Trends in the market: In Pakistan, the Cricket Market within the Sports Market is experiencing a rise in fan engagement through social media platforms such as Facebook, Twitter, and Instagram. This trend is expected to continue as the use of these platforms increases, providing a larger audience for teams, leagues, and sponsors. Additionally, there is a growing trend of using data analytics to improve player performance and strategize team decisions, revolutionizing the game. This trend is likely to have a significant impact on the industry, creating new opportunities for technology companies and data analysis firms to collaborate with sports organizations. Furthermore, with the rise of online streaming services and the increasing popularity of T20 leagues, traditional broadcasters are facing competition, forcing them to adapt to the changing landscape of cricket broadcasting in Pakistan. These trends have the potential to disrupt the industry and challenge the traditional business models, presenting both opportunities and challenges for stakeholders in the cricket market.
Local special circumstances: In Pakistan, cricket is more than just a sport, it is a national obsession and ingrained in the countrys culture. The popularity of the sport has led to a flourishing cricket market, where top players are treated as celebrities. The unique cultural significance of cricket and the large fan base particularly in rural areas, where there are limited entertainment options, have helped the market grow significantly. Additionally, the countrys geographical location and climate make it a popular destination for international cricket events, attracting large investments from sponsors and broadcasters. Furthermore, the regulatory environment is also favorable for the growth of the cricket market, with the Pakistan Cricket Board implementing various policies to enhance the quality and reach of the sport.
Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market is also influenced by macroeconomic factors such as global economic trends, domestic economic stability, government policies, and financial indicators. In countries with a strong economy and favorable investment climate, the Cricket Market is expected to perform well. Furthermore, government support, infrastructure development, and consumer spending power also play a significant role in driving the growth of the market. The increasing popularity of cricket as a sport and the growing fan base also contribute to the markets growth. On the other hand, economic instability, political turmoil, and currency fluctuations can negatively impact the growth of the Cricket Market in a country. Overall, a stable and growing economy is crucial for the success of the Cricket Market in Pakistan and globally.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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