Soccer Merchandise - Malta

Malta

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$948.10k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.35%, resulting in a projected market volume of US$1.06m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$40.70 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 25.8k users by 2029.
User penetration in the Soccer Merchandise market will be at 4.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Malta is experiencing negligible growth due to factors such as low consumer interest and limited online accessibility. However, the market is expected to see a slight increase in the coming years with the growth of the overall Sports Market in the country.

Customer preferences: As the popularity of soccer continues to grow in Malta, there has been a noticeable increase in demand for unique and personalized soccer merchandise. Consumers are no longer satisfied with generic team jerseys and are seeking out more personalized options, such as customizable kits with their favorite players name and number. This trend is indicative of a growing desire for individuality and self-expression among consumers, rather than adherence to traditional team identities. Additionally, the rise of social media has also contributed to the popularity of unique and limited edition soccer merchandise, with fans from around the world eager to showcase their loyalty and support for their favorite teams.

Trends in the market: In Malta, the Soccer Merchandise Market is experiencing a shift towards online sales channels, with more retailers and official clubs launching e-commerce websites and mobile apps. This trend is driven by the increasing popularity of online shopping and the convenience it offers to consumers. As a result, traditional brick-and-mortar stores may face challenges in competing with the digital market. Furthermore, the rise of social media and influencer marketing in the sports industry is also impacting the Soccer Merchandise Market, as fans are increasingly turning to social media platforms to discover and purchase merchandise. This trend is likely to continue, and retailers and brands need to adapt their strategies to effectively reach and engage with customers on social media. Additionally, there is a growing demand for sustainable and ethically-made merchandise, which can provide opportunities for companies to differentiate themselves and appeal to environmentally-conscious consumers.

Local special circumstances: In Malta, the Soccer Merchandise Market is heavily influenced by the countrys passion for soccer, which has a strong cultural significance. The small size of the country also leads to a tight-knit community, where word-of-mouth marketing is highly effective. Additionally, Maltas strategic location as a hub for international trade and tourism, as well as its membership in the European Union, provides unique opportunities for the distribution and sale of soccer merchandise. This, combined with the countrys high internet and smartphone penetration rates, presents a promising platform for e-commerce growth in the Soccer Merchandise Market.

Underlying macroeconomic factors: The Soccer Merchandise Market in Malta is highly affected by macroeconomic factors such as consumer spending power, tourism trends, and government policies. The countrys stable economic growth, favorable business conditions, and large number of tourists contribute to the increasing demand for soccer merchandise. Additionally, the governments investment in sports and promotion of the country as a top destination for soccer enthusiasts also drives the market. However, uncertainties in the global economy, fluctuations in exchange rates, and changes in consumer preferences can impact the performance of the Soccer Merchandise Market in Malta.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.