The American Football Media Market in Malta has seen minimal growth due to factors such as limited popularity of the sport and lack of media coverage. Despite this, increasing interest in American football among Maltese consumers and the convenience of online coverage are driving growth.
Customer preferences:
With the rise of social media and the continued advancement of technology, there has been a noticeable shift in the way American football fans consume media. The younger generation, in particular, is gravitating towards platforms like Instagram and YouTube where they can access highlights, behind-the-scenes content, and player interviews. Additionally, there has been a growing interest in fantasy football, with fans using various online platforms to create and manage their own virtual teams. This trend is reflective of a desire for interactive and personalized experiences, indicative of a shift towards a more digitally-focused sports media consumption.
Trends in the market: In Malta, the American football media market is experiencing a surge in live streaming of games, with a shift towards digital platforms for viewing. In the United States, there is a growing demand for in-depth coverage and analysis of American football games, resulting in a rise in sports media outlets and specialized digital content. This trend has the potential to impact traditional television networks and cable providers, as well as advertising strategies for industry stakeholders. Additionally, with the increasing availability and reliance on digital media, streaming and social media integration are expected to continue to play a significant role in the American football media markets trajectory.
Local special circumstances:
In Malta, the American Football Market is relatively small due to the countrys smaller population and focus on traditional football (soccer). However, with a passionate American football community and growing interest from young audiences, media coverage of the sport is rapidly increasing. Additionally, the countrys geographic location and strong ties to the US military presence make it a unique market for American football. The American Football Media Market in Malta is also influenced by cultural factors, such as the popularity of American culture and the citys bustling tourism industry, creating opportunities for cross-promotion and partnerships. The market is further shaped by regulatory circumstances, such as the limited broadcasting rights for international American football leagues, leading to a strong emphasis on local teams and tournaments.
Underlying macroeconomic factors: The American Football Media Market is heavily influenced by macroeconomic factors, such as the state of the global economy, the health of the national economy in Malta, and relevant fiscal policies. The performance of the market is also impacted by other financial indicators, such as consumer spending and advertising budgets. Moreover, government support and investment in the sports industry can accelerate the growth of the American Football Market within the larger Sports Market. Additionally, technological advancements in the media industry, as well as shifts in consumer media consumption habits, can greatly influence the success of the American Football Media Market. Ultimately, the robustness of the overall economy and supportive policies are crucial for sustained growth in this sector.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
