Soccer Merchandise - Bahrain

Bahrain

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$2.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.74%, resulting in a projected market volume of US$2.95m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$24.65 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 120.9k users by 2029.
User penetration in the Soccer Merchandise market will be at 7.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Bahrain is facing negligible growth due to factors such as saturation in the market, declining interest in traditional sports merchandise, and economic challenges. Despite this, the market is still driven by passionate fans and the convenience of online shopping.

Customer preferences: As the popularity of soccer grows in Bahrain, so does the demand for authentic team merchandise. With the emergence of social media and e-commerce, consumers are increasingly turning to online platforms to purchase their favorite teams apparel and accessories. This shift is driven by the convenience and accessibility of online shopping, as well as the influence of popular players and teams on social media. As a result, traditional brick-and-mortar stores are facing challenges in keeping up with consumer preferences and transitioning to an online retail model.

Trends in the market: In Bahrain, the Soccer Merchandise Market of the Soccer Market within the Sports Market is seeing a significant increase in online sales and e-commerce platforms. Many established sports retailers are expanding their online presence, while new online retailers are entering the market. This trend is expected to continue, driven by the convenience and accessibility of online shopping. Industry stakeholders should adapt to this shift by focusing on their digital marketing strategies and partnerships with online platforms. Additionally, the rise of mobile shopping and social media influencers is also influencing consumer purchasing behavior, presenting opportunities for creative and targeted campaigns.

Local special circumstances: In Bahrain, the Soccer Merchandise Market within the larger Sports Market is heavily influenced by the countrys love for soccer. The local culture values sports as a means of socializing and entertainment, leading to a high demand for soccer merchandise. Additionally, the small size of the country allows for easy access to stadiums and sporting events, further driving the market. Furthermore, the governments support and investments in sports infrastructure have created a favorable environment for the growth of the Soccer Merchandise Market.

Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending habits, global economic conditions, and government policies. Countries with strong economies and high consumer confidence tend to have a higher demand for soccer merchandise. Additionally, government policies that support the growth of the sports industry and investment in infrastructure, such as stadiums and training facilities, can also drive the market for soccer merchandise. On the other hand, economic downturns and political instability can have a negative impact on the market, as consumers may prioritize their spending on essential goods rather than luxury items like soccer merchandise. Trends in global economic growth and consumer confidence should be monitored closely to anticipate potential impacts on the Soccer Merchandise Market within the Soccer Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.