Soccer Media - Bahrain

Bahrain

Highlights

Revenue in the Soccer Media market is projected to reach US$1.15m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.35%, resulting in a projected market volume of US$1.36m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$6.09 in 2024.
In the Soccer Media market, the number of users is expected to amount to 218.0k users by 2029.
User penetration in the Soccer Media market will be at 12.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Bahrain is seeing a slow but steady growth rate, influenced by factors such as increasing digitalization in the sports industry, growing interest in soccer, and the convenience of online media services. This growth is also impacted by the countrys smaller size and population compared to other regional markets.

Customer preferences: As the popularity of soccer continues to grow in Bahrain, so does the demand for digital and interactive content among the younger demographic. Streaming services and social media platforms offer a convenient platform for fans to access live games, player interviews, and behind-the-scenes footage. This trend indicates a shift towards a more personalized and on-demand viewing experience, fuelled by the digital savvy youth population. Additionally, the rise of social media influencers within the soccer industry has also led to a shift in marketing strategies, with clubs and brands leveraging these online personalities to engage with their target audience.

Trends in the market: In Bahrain, there has been a significant increase in the use of social media platforms, such as Instagram and Twitter, for soccer-related content. This has led to a rise in influencer marketing, as brands seek to capitalize on the high engagement and reach of these platforms. Additionally, there is a growing trend of live streaming soccer matches on social media, providing fans with more accessible and interactive ways to engage with the sport. As technology continues to advance, it is likely that we will see further integration of social media and soccer in Bahrain, presenting opportunities for brands and media companies to reach a wider audience and increase their revenue.

Local special circumstances: In Bahrain, the Soccer Media Market is heavily influenced by the countrys size and demographics. With a small population and relatively low interest in soccer compared to other countries, the media coverage and marketing strategies are unique. Also, the governments strict regulatory policies and cultural considerations impact the availability and accessibility of soccer content. Furthermore, the market is heavily influenced by neighboring countries and their media platforms, creating a competitive dynamic. Additionally, the growing popularity of social media and online streaming services has opened up new opportunities in the market.

Underlying macroeconomic factors: In Bahrain, the Soccer Media Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors. One key factor is the overall economic health of the country, which determines consumer spending power and advertising budgets. Favorable economic conditions, such as a growing GDP and low unemployment rates, can lead to increased investment in the Soccer Media Market as companies have more resources to allocate towards advertising and sponsorship opportunities. Additionally, government policies and regulations can play a significant role in shaping the market, through initiatives to promote sports and entertainment as well as restrictions on advertising and media ownership. Furthermore, global economic trends can impact the market, such as fluctuations in oil prices and currency exchange rates, which can affect the competitiveness and profitability of the soccer industry. Ultimately, the performance of the Soccer Media Market in Bahrain is closely tied to the larger economic landscape and policies of the country, making it crucial to closely monitor and adapt to macroeconomic changes.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.