The Soccer Media Market in the Philippines, within the Sports Market, is experiencing gradual growth due to factors such as increasing fan engagement with digital media and the convenience of online coverage. However, the minimal growth rate is impacted by limited internet access and broadcast partnerships.
Customer preferences: The digital revolution has significantly influenced the Soccer Media Market within the Sports Market in the Philippines, as consumers are increasingly turning to online platforms for live streaming of soccer games. This trend reflects the growing preference for convenience and flexibility, as viewers can now access games on multiple devices and platforms. Additionally, the rise of social media influencers and fan-driven content has sparked a new wave of engagement among younger audiences, shaping the way soccer is consumed and shared online.
Trends in the market: In the Philippines, the Soccer Media market is experiencing a surge in the use of social media platforms to promote and share soccer content. This trend is expected to continue as internet and smartphone penetration rates increase in the country. Additionally, there is a growing demand for live streaming services for soccer matches, as well as for highlight clips and commentary on social media platforms. These trends are significant for industry stakeholders as they offer new opportunities for targeted marketing and sponsorship deals. However, it also poses challenges for traditional media outlets who may struggle to keep up with the demands of online content creation and distribution.
Local special circumstances: In the Philippines, the Soccer Media Market is heavily influenced by the strong cultural affinity for the sport and the countrys love for social media. This has resulted in the rise of digital platforms and social media engagement in the coverage and promotion of soccer events and teams. Additionally, the Philippines large population of overseas foreign workers has also contributed to the growth of the market by creating a demand for online or mobile viewing options to access live matches and updates. Moreover, the countrys geographical diversity and distribution of its population, with a significant percentage residing in rural areas, has driven the market towards online streaming and viewing options, making it a key factor in shaping the dynamics of the Soccer Media Market in the Philippines.
Underlying macroeconomic factors: One of the key macroeconomic factors driving the growth of the Soccer Media Market in the Philippines is the countrys strong and growing economy. The Philippines has been experiencing sustained economic growth, with a GDP growth of 6.2% in 2018. This has been fueled by various factors such as increasing foreign investments, a growing middle class, and a strong remittance market. These economic indicators bode well for the Soccer Media Market as they indicate a growing consumer base with disposable income to spend on sports and entertainment, including soccer media. Additionally, the government has implemented policies to support the development of the sports industry and has made significant investments in sports infrastructure. These factors contribute to a positive market outlook for the Soccer Media Market in the Philippines.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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