Baseball - Philippines | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$14.03m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.05%, resulting in a projected market volume of US$14.79m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$6.41 in 2024.
In the Baseball market, the number of users is expected to amount to 2.2m users by 2029.
User penetration in the Baseball market will be at 1.8% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in the Philippines is seeing limited growth due to factors such as declining media coverage, lack of popular merchandise, and high ticket prices. This is compounded by low interest in the sport, limited infrastructure, and competition from other popular sports in the country. Despite these challenges, efforts are being made to revitalize the market and attract more fans through grassroots initiatives and partnerships with local businesses. As a result, the market is slowly starting to see an increase in interest and participation, albeit at a small rate.

Customer preferences: As sports continue to gain popularity in the Philippines, the demand for baseball products and experiences is on the rise. In response, the market is seeing a shift towards more personalized and technology-driven offerings. This includes the use of VR and AR in training, as well as the adoption of performance tracking devices and data analytics in both training and competitions. Furthermore, there is a growing interest in integrating cultural and local elements into the game, such as incorporating traditional Filipino games in baseball training programs. These changes reflect a growing desire for more immersive and culturally relevant sporting experiences among consumers in the Philippines.

Trends in the market: In the Philippines, the Baseball Market is experiencing an upward trend in the popularity of smaller, community-based leagues. These leagues provide opportunities for young players to hone their skills and showcase their talent to potential professional teams. This trend is significant as it promotes the growth of grassroots baseball and creates a larger pool of talent for the national team. Industry stakeholders, such as baseball clubs and organizations, can capitalize on this trend by investing in and supporting these community-based leagues, which could ultimately strengthen the overall competitiveness of the Philippine baseball market.

Local special circumstances: In the Philippines, the Baseball Market has been gaining popularity due to the countrys love for sports and its strong American cultural influence. However, the market has faced challenges due to limited infrastructure and government support. To overcome this, local baseball leagues have been established, creating a strong grassroots following and promoting the sports growth. Additionally, the countrys tropical climate allows for year-round play, giving it a unique advantage over other markets. These factors have contributed to the Philippines being a promising emerging market for the Baseball industry, with potential for further growth and development.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in the Philippines is heavily impacted by macroeconomic factors such as the countrys economic stability, government policies, and global economic trends. The national GDP growth rate, inflation, and per capita income all have significant effects on consumer spending and confidence, which in turn affects the demand for baseball products and services. Other factors that can influence the market include interest rates, currency exchange rates, and trade agreements with other countries. Additionally, government investments in sports infrastructure and programs can also play a role in driving market growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.