Baseball Media - Philippines

Philippines

Highlights

Revenue in the Baseball Media market is projected to reach US$4.22m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.14%, resulting in a projected market volume of US$3.99m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 2.2m users by 2029.
User penetration in the Baseball Media market will be at 1.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media market in the Philippines has shown little growth due to various factors, including declining interest in sports and limited access to online services.

Customer preferences: One notable trend in the Baseball Media Market of the Baseball Market within the Sports Market in the Philippines is the rising popularity of mobile streaming among consumers. With the increasing usage of smartphones and availability of affordable data plans, consumers are now able to access live games and updates on-the-go. This trend is also fueled by the younger demographic, who prioritize convenience and flexibility in their consumption habits. As such, sports media companies have started investing in mobile-friendly platforms and creating engaging content for a seamless and personalized viewing experience.

Trends in the market: In the Philippines, the Baseball Media Market is undergoing growth thanks to the increasing popularity of online streaming services for baseball games. This trend is fueled by the rise in internet and smartphone usage, allowing fans to easily access live games and replays. Additionally, social media platforms are being leveraged by sports networks to engage with fans and promote their coverage, further expanding the reach of the Baseball market within the wider Sports Market. This trajectory is significant for industry stakeholders, as it offers new opportunities for revenue generation and fan engagement. However, it also presents challenges, such as the need for strong internet infrastructure and adapting to changing consumer preferences. Overall, the current trend in the Baseball Media Market in the Philippines has a positive outlook, with potential implications for continued growth and innovation within this sector.

Local special circumstances: In Philippines, the Baseball Media Market of the Baseball Market within the Sports Market is heavily driven by the countrys passion for sports, particularly basketball and boxing. The popularity of these sports has led to a significant presence of local sports channels, as well as partnerships with international media networks. Additionally, the geographical and cultural diversity of the country also plays a role in the market, with different regions having their own preferences for sports and media consumption. The regulatory environment, especially in terms of media ownership and broadcasting rights, also affects the dynamics of the market.

Underlying macroeconomic factors: The Baseball Media Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors in the Philippines. The countrys strong economic growth, stable political climate, and increasing disposable incomes have created a favorable environment for increased consumer spending on sports-related media. Furthermore, the rise of digital media and the growing use of mobile devices have also contributed to the growth of the baseball media market in the Philippines. Additionally, the countrys large and passionate fanbase for baseball, along with its strong cultural affinity for the sport, has further driven the demand for media coverage and content related to the sport.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.