Soccer Media - Norway

Norway

Highlights

Revenue in the Soccer Media market is projected to reach US$187.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.14%, resulting in a projected market volume of US$219.00m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$144.50 in 2024.
In the Soccer Media market, the number of users is expected to amount to 1.4m users by 2029.
User penetration in the Soccer Media market will be at 23.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market within the Sports Market in Norway is experiencing minimal growth, influenced by factors like slow adoption of digital technology, lack of health awareness, and limited convenience of online services.

Customer preferences: With the rising popularity of social media, there has been a notable shift in consumer preferences towards online interactions and engagement. This trend has also translated to the Soccer Media Market, where fans are increasingly relying on digital platforms to consume and engage with soccer content. Additionally, the growing influence of millennials and Gen Z in the market has led to a demand for more personalized and interactive experiences, prompting media outlets to develop innovative digital strategies to capture this younger demographic. The rise of online streaming services and social media platforms as alternative sources for soccer news and updates is evidence of this change in consumer behavior. This shift is also influenced by changing lifestyle factors, such as the need for convenience and the increasing importance of digital connectivity in daily life.

Trends in the market: In Norway, the Soccer Media Market is experiencing a shift towards digital platforms, with more fans consuming sports content online. This trend is driven by the increasing availability of high-speed internet and the rise of social media platforms as sources of information. As a result, traditional media outlets, including TV and print, are struggling to maintain their market share. This shift has significant implications for stakeholders, such as broadcasters and sponsors, as they need to adapt their strategies to target the online audience. Additionally, it presents opportunities for digital media companies to enter the market and compete with traditional players. The trajectory of this trend is likely to continue, as internet usage and digitalization continue to grow in Norway.

Local special circumstances: In Norway, the Soccer Media Market is heavily influenced by the countrys deep love and passion for soccer. With a population of only 5.4 million and a strong economy, the market is small but highly lucrative. The popularity of soccer in Norway is also reflected in the strong presence of local channels and media outlets that cover the sport extensively. Additionally, the high levels of smartphone and internet penetration in the country have led to an increased demand for digital soccer content, catering to the tech-savvy and connected Norwegian audience.

Underlying macroeconomic factors: The growth of the Soccer Media Market in Norway is heavily influenced by macroeconomic factors such as the countrys strong economy, high levels of disposable income, and government policies that support investment in the sports industry. The Norwegian market benefits from a technologically advanced and digitally savvy population, creating a strong demand for soccer media content. Moreover, the growing interest in soccer and the presence of successful Norwegian teams in international tournaments also contribute to the markets growth. However, the market could face challenges due to the countrys small population size and potential fluctuations in consumer spending patterns.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.