Basketball - Norway | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$4.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.18%, resulting in a projected market volume of US$4.28m by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$14.13 in 2024.
In the Basketball market, the number of users is expected to amount to 411.2k users by 2029.
User penetration in the Basketball market will be at 5.4% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball market in Norway has seen minimal growth, possibly due to factors such as limited media coverage, a lack of popular merchandise, and low ticket sales. These sub-markets may be impacted by factors such as lower interest in basketball compared to other sports and a smaller consumer base. The slow growth rate may also be influenced by the popularity of other sports in the country.

Customer preferences: Consumer interest in basketball in Norway has been on the rise, driven by the countrys growing multiculturalism and diversity. With a large immigrant population, basketball has become a popular sport among various ethnic groups, showcasing the countrys inclusivity and acceptance. As a result, there has been an increase in demand for basketball merchandise and gear, with a focus on diversity and representation. Additionally, technological advancements and the popularity of social media have made it easier for fans to engage with their favorite teams and players, further contributing to the growth of the basketball market in Norway.

Trends in the market: In Norway, the Basketball market is experiencing a surge in virtual training and online coaching services due to the COVID-19 pandemic. This trend is expected to continue as more people turn to at-home workouts and seek ways to improve their skills remotely. Additionally, there is a growing interest in data-driven analytics and wearable technology in Basketball, as seen in other European countries. This trend could lead to increased adoption of these technologies by teams and players, presenting opportunities for companies in the sports technology industry.

Local special circumstances: In Norway, the Basketball Market has been heavily influenced by the countrys strong culture of sports. Norway has a long history of competitive basketball, with a strong emphasis on teamwork and community involvement. Additionally, the countrys high purchasing power and stable economy make it an attractive market for basketball brands and franchises. Regulations and policies promoting gender equality and inclusivity have also contributed to the growth of the basketball market in Norway, making it a progressive and welcoming environment for players of all backgrounds.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Norway is affected by various macroeconomic factors. One significant factor is the countrys stable economy and favorable fiscal policies that enable the market to thrive. Additionally, Norways high standard of living and strong purchasing power make it an attractive market for sports and leisure activities like basketball. Furthermore, global economic trends, such as the increasing popularity of basketball as a sport, can also impact the markets growth in Norway. The countrys modern infrastructure and investment in the sports industry also contribute to its competitiveness in the European basketball market. These factors, combined with the growing interest in basketball among the younger population and the support from government and private organizations, make Norway a promising market for the growth of the Basketball Market within the Sports Market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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