Soccer Media - Nordics

Nordics

Highlights

Revenue in the Soccer Media market is projected to reach US$912.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.04%, resulting in a projected market volume of US$1.06bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$147.70 in 2024.
In the Soccer Media market, the number of users is expected to amount to 6.5m users by 2029.
User penetration in the Soccer Media market will be at 22.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The digitalization of media within the soccer market in the Nordic region has been slowly growing, due to factors such as the increasing demand for online sports content, growing interest in soccer, and the convenience offered by digital media. However, the markets growth rate remains negligible, partly due to the traditional preference for televised sports in this region.

Customer preferences: As the Nordic region continues to dominate the global soccer market, soccer media is also evolving to meet the changing demands of consumers. With a tech-savvy and digitally connected audience, there is a growing preference for streaming services and online platforms to access soccer content. Furthermore, there is a rise in demand for personalized and interactive content, including behind-the-scenes access and fan forums. Additionally, brands are leveraging cultural nuances and localized content to engage with diverse fan bases and drive brand loyalty.

Trends in the market: In Nordics, the Soccer Media Market is experiencing a shift towards digital platforms, with a growing number of fans using mobile devices to access live streaming and on-demand content. In addition, there is an increasing focus on data-driven content, with social media and analytics playing a crucial role in fan engagement. This trend is significant for industry stakeholders as it presents opportunities for expanding their audience reach and monetization strategies. However, it also poses challenges in terms of competition and the need for innovative content offerings. As the trend continues to evolve, it is likely to shape the future of the Nordic Soccer Media Market, with potential implications for traditional media and advertising models.

Local special circumstances: In the Nordics, the Soccer Media Market is highly influenced by the regions strong culture and passion for soccer. With a large fan base and high internet penetration, the market is driven by demand for live streaming and digital content. Additionally, strong government support for sports and favorable regulatory policies have led to the emergence of innovative digital platforms, creating a highly competitive market. The market dynamic is also shaped by the unique geographical landscape, with limited opportunities for in-person attendance, thus increasing the demand for online and mobile solutions for soccer fans.

Underlying macroeconomic factors: The Soccer Media Market within the Sports Market in the Nordics is heavily influenced by macroeconomic factors such as the overall economic health of the region, government policies, and global economic trends. The stability of the Nordic countries and their strong investment in sports infrastructure have created a highly favorable environment for the growth of the Soccer Media Market. Additionally, the increasing popularity of soccer as a sport, both domestically and internationally, has also contributed to the growth of this market in the region. Furthermore, the regions high level of digitalization and tech-savvy population have facilitated the adoption of digital platforms and technologies, further boosting the growth of the Soccer Media Market in the Nordics.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.