Basketball - Nordics | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$17.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.31%, resulting in a projected market volume of US$17.13m by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$15.72 in 2024.
In the Basketball market, the number of users is expected to amount to 1.4m users by 2029.
User penetration in the Basketball market will be at 3.9% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball market in Nordics is facing slow growth, influenced by factors like the rise in digital media and increasing awareness among consumers. The convenience of online ticket purchases and merchandise sales has also impacted the market. However, this growth is negligible due to factors such as limited fan engagement and lower spending on basketball-related products.

Customer preferences: In recent years, there has been a noticeable increase in the popularity of basketball among young adults in the Nordic countries. This trend can be attributed to the growing influence of American popular culture and the rising interest in the NBA. Additionally, with the rise of social media, there has been a shift towards more individualized and self-curated sports content among consumers, with athletes and teams utilizing platforms like Instagram to connect with fans and gain a larger following. This has opened up new opportunities for traditional sports brands to collaborate with emerging influencers and reach a wider audience.

Trends in the market: In the Nordics, the Basketball Market within the Sports Market is seeing a rise in advanced data analytics and technology integration. This includes the use of AI and machine learning to analyze player performance and develop training programs. Additionally, there is a growing trend of virtual reality training and broadcasting, allowing for more immersive fan experiences. These advancements not only improve the overall quality of the game but also provide unique opportunities for marketing and revenue generation for industry stakeholders. As technology continues to advance, we can expect to see even more innovative strategies and collaborations within the market.

Local special circumstances: In the Nordics, the Basketball Market is heavily influenced by the regions love for the sport and its long-standing history. This has led to high participation rates and a strong fan base, making it a lucrative market for basketball merchandise and events. Additionally, the regions cold climate has also played a role in the popularity of indoor sports like basketball. Cultural values of teamwork and egalitarianism also shape the market, with a focus on supporting local teams and promoting gender equality within the sport. Regulatory policies in the region also prioritize fair competition and strict anti-doping measures, creating a level playing field for players and teams.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in the Nordics is heavily influenced by macroeconomic factors. The overall economic health of the region, as well as global economic trends, have a significant impact on the market performance. Fiscal policies, such as taxes and regulations, also play a crucial role in shaping the market. Moreover, investments in infrastructure, such as stadiums and training facilities, can contribute to the growth of the market. Other financial indicators, such as consumer spending and sponsorship deals, can also influence the market. In addition, demographic factors, such as the popularity of basketball among Nordic youth, can impact the overall market dynamics. Overall, a stable economy and favorable investment climate can lead to a thriving Basketball Market within the Sports Market in the Nordics.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.