Soccer Media - Italy

Italy

Highlights

Revenue in the Soccer Media market is projected to reach US$3.42bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.38%, resulting in a projected market volume of US$4.03bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$152.10 in 2024.
In the Soccer Media market, the number of users is expected to amount to 17.5m users by 2029.
User penetration in the Soccer Media market will be at 38.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Italy is seeing minor growth due to factors like the growing popularity of digital platforms, increasing interest in soccer, and the convenience offered by online services. However, external factors are impacting the growth rate.

Customer preferences: As the popularity of soccer continues to rise in Italy, there has been a noticeable shift in the way that consumers consume and interact with soccer media. With the rise of digital platforms and social media, there has been an increase in demand for instant and interactive coverage of games. This has led to the emergence of new types of content, such as live game analysis, player interviews, and fan discussions, catering to the diverse preferences of Italian soccer fans. Additionally, the younger generation, who make up a significant portion of soccer fans, are increasingly consuming media through mobile devices, reflecting their changing lifestyle habits and technological prowess.

Trends in the market: In Italy, the Soccer Media Market is experiencing a surge in streaming services, as more consumers are switching to online platforms to watch live soccer matches and access on-demand content. This trend is expected to continue, with a growing number of viewers preferring the convenience and flexibility of digital platforms over traditional media outlets. Additionally, there is a rise in the use of social media by soccer players and teams, allowing for greater fan engagement and sponsorship opportunities. These developments have major implications for stakeholders, including broadcasters, clubs, and advertisers, as they adapt to the changing landscape of the soccer media market.

Local special circumstances: In Italy, the Soccer Media Market is heavily influenced by the countrys deep-rooted passion for the sport. The culture of football runs deep within the countrys history and traditions, influencing the demand for media coverage of games and teams. Additionally, the regulatory environment in Italy has a notable impact on the market, with strict rules and regulations governing media ownership and broadcasting rights. These factors, combined with the popularity of the sport, create a unique market landscape in Italy that differs from other soccer markets around the world.

Underlying macroeconomic factors: The growth of the Soccer Media Market in Italy is heavily influenced by macroeconomic factors such as the countrys economic health, government policies, and investments in the sports industry. Italy, being one of the top soccer countries in the world, has a strong and stable economy, which allows for significant investments in the soccer market and media coverage. Additionally, the government has implemented favorable policies and regulations to support the growth of the sports industry, including the soccer media market. With the increasing popularity of soccer worldwide, especially in Italy, there is a growing demand for high-quality media coverage, leading to a booming market for soccer media in the country.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.