Basketball Media - Italy

Italy

Highlights

Revenue in the Basketball Media market is projected to reach US$11.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -4.55%, resulting in a projected market volume of US$9.04m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 2.2m users by 2029.
User penetration in the Basketball Media market will be at 3.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media market in Italy is seeing slow growth, influenced by factors such as limited adoption of digital platforms, lack of awareness among fans, and limited convenience. These factors contribute to the marginal growth rate of the market.

Customer preferences: The Basketball Media Market in Italy has experienced a notable shift in recent years with the emergence of streaming services and online platforms for live coverage and analysis of basketball games. This trend is in line with the growing preference of consumers for on-the-go and customizable content, as well as the increasing availability of high-speed internet and mobile devices. Additionally, the rise of social media has given rise to a fan-driven media landscape, with user-generated content and online communities driving engagement and interaction with the sport. This shift towards digital media consumption in the Basketball Market is also influenced by the younger, tech-savvy demographic that makes up a significant portion of the basketball audience.

Trends in the market: In Italy, the Basketball Media Market is experiencing an increase in the use of social media platforms for coverage and fan engagement. This trend is significant as it allows for real-time updates and increased interaction with fans. Additionally, there is a growth in the demand for online streaming services, as consumers want to watch games on their preferred devices. These trends are likely to continue, making it crucial for industry stakeholders to prioritize digital media strategies and partnerships. It also presents opportunities for new revenue streams through targeted advertisements and sponsorships on these digital platforms.

Local special circumstances: In Italy, the Basketball Media Market within the Sports Market is heavily influenced by the countrys rich basketball culture, with a strong fan base and widespread media coverage. Additionally, the countrys geographical shape allows for easy access to popular basketball events, creating a strong demand for media coverage. The Italian governments support for sports also contributes to the growth of the basketball media market, with regulations in place to ensure fair competition and investment in infrastructure. This unique combination of factors makes the Italian market a key player in the global basketball media market.

Underlying macroeconomic factors: The Basketball Media Market in Italy is heavily influenced by macroeconomic factors such as the overall economic health of the country, government policies, and global economic trends. Italy has a strong economy and a robust Sports market, with a high demand for basketball. The countrys government has also implemented favorable policies to support the sports industry, including investments in infrastructure and broadcasting rights. This has contributed to the growth of the Basketball Media Market within the Sports Market in Italy. Additionally, the global popularity of basketball and the increasing demand for digital media have also positively impacted the market, creating opportunities for growth and innovation in the industry.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.