Soccer Media - Ethiopia

Ethiopia

Highlights

Revenue in the Soccer Media market is projected to reach US$2.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.80%, resulting in a projected market volume of US$1.86m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$5.50 in 2024.
In the Soccer Media market, the number of users is expected to amount to 415.0k users by 2029.
User penetration in the Soccer Media market will be at 0.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Ethiopias Soccer Market is slowly growing due to factors such as technological advancements, higher interest in health among consumers, and the convenience of online services. The growth rate is negligible, potentially impacted by limited access to resources and infrastructure development challenges.

Customer preferences: Consumers in Ethiopia are increasingly turning to digital platforms for their soccer media consumption, as traditional TV and radio coverage struggles to keep up with the demand for live matches and up-to-date news. This trend is largely driven by the countrys growing youth population, who are more tech-savvy and mobile-driven than previous generations. As internet access becomes more widespread, streaming services and online platforms are gaining traction, offering fans a convenient and immersive way to engage with their favorite teams and players. Furthermore, the rise of social media has enabled more direct and personalized interactions between fans, players, and clubs, creating a more engaged and connected soccer community in the country.

Trends in the market: In Ethiopia, the Soccer Media Market is experiencing a rapid growth in the use of social media for sports news and updates. With the countrys growing internet penetration, more people are relying on online platforms for their soccer fix. This trend is expected to continue as the younger generation, who are digital natives, become the primary consumers of sports media. It is also giving rise to new startups and digital media companies focusing on soccer coverage, creating a competitive market. This trend is significant for industry stakeholders as it presents new opportunities to reach a wider audience and monetize digital content. However, it also poses challenges for traditional media companies who may struggle to adapt to the changing landscape.

Local special circumstances: In Ethiopia, the Soccer Media Market is shaped by the countrys avid passion and love for soccer, which is deeply rooted in their cultural identity. This strong cultural attachment translates to a vast market potential, as evidenced by the high viewership and engagement with soccer content across all media platforms. Additionally, the relatively underdeveloped digital landscape in Ethiopia presents a unique opportunity for traditional media outlets, such as radio and television, to maintain a dominant presence in the Soccer Media Market. Furthermore, stringent government regulations on foreign media ownership have resulted in a predominantly local market, creating a space for domestic players to thrive and cater to the unique preferences and needs of Ethiopian soccer fans.

Underlying macroeconomic factors: The Soccer Media Market within the Sports Market in Ethiopia is greatly impacted by the macroeconomic factors at play. The countrys economic health, which has been experiencing continuous growth in recent years, has a positive effect on the market. Additionally, the governments commitment to invest in infrastructure, including sports facilities, promotes the growth of the soccer market. However, global economic trends, such as fluctuations in exchange rates, can also have a direct impact on the markets performance. Additionally, policies related to broadcasting and media rights can influence the revenue of the soccer media market in Ethiopia.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.