The Basketball Media Market in Ethiopia is seeing slow growth, influenced by factors such as limited access to technology, low awareness of digital platforms, and traditional media dominance. Despite this, the market is expected to see gradual expansion in the coming years.
Customer preferences: In Ethiopia, the culture of basketball has become increasingly popular, especially among young people, leading to a growing fan base and increased interest in the sport. With this shift, there has been a rise in demand for regular and up-to-date coverage of basketball events and news. This has led to the emergence of more digital media platforms dedicated to basketball, catering to the preferences of tech-savvy consumers. This trend is also driven by the growing access to high-speed internet, allowing for easy access to digital content. Additionally, the rise of social media has provided more opportunities for basketball media to engage with a wider audience and capitalize on the enthusiasm for the sport.
Trends in the market: In Ethiopia, the Basketball Media Market is currently experiencing growth, with an increase in online streaming platforms and social media presence promoting the sport. This trend is likely to continue as the country invests in developing its sports infrastructure and promotes basketball as a means of national pride. As a result, stakeholders in the industry, including teams, players, and media companies, can expect to see an increase in fan engagement, sponsorship deals, and overall revenue. This growth has the potential to attract more foreign investors and elevate the Basketball Markets stature within the larger Sports Market in Ethiopia.
Local special circumstances: In Ethiopia, the Basketball Media Market is heavily influenced by the countrys limited internet infrastructure and low social media usage. This creates a unique challenge for media companies to reach a wider audience and promote basketball. Additionally, the strong traditional and cultural value placed on sports like soccer and distance running, along with government funding and support, makes it difficult for basketball to gain a foothold in the market.
Underlying macroeconomic factors: The Basketball Media Market of Ethiopia is heavily influenced by macroeconomic factors such as the countrys overall economic health, government policies, and global economic trends. As in many developing countries, Ethiopias economy plays a significant role in the overall market performance. The growth of the Basketball Media Market can be greatly impacted by the countrys GDP, inflation rates, and foreign investment. Additionally, government policies and regulations can either promote or hinder the markets growth potential. For example, a stable political climate and favorable investment policies can attract more foreign investment and support the growth of the Basketball Media Market. On the other hand, political instability and strict regulations can hinder market growth by creating barriers to entry for businesses and limiting their potential for expansion. Furthermore, global economic trends, such as changes in consumer spending and shifts in trade policies, can also impact the Basketball Media Market in Ethiopia.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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