The Baseball market in Ethiopia has been experiencing minimal growth due to various factors such as limited media coverage, low availability of merchandise, and low demand for ticket sales. These sub-markets within the Sports market are being affected by a lack of investment and interest, leading to a negligible decline in the overall market growth rate. Increasing awareness and investment in these sub-markets can potentially drive growth in the future.
Customer preferences: The rising popularity of competitive video gaming, or eSports, has created a new avenue for sports consumers in Ethiopia to engage with the Baseball Market. This trend is fueled by the countrys growing younger population who are more tech-savvy and have a strong interest in digital entertainment. The introduction of baseball-themed video games and online tournaments has further increased interest in the sport, providing opportunities for brands to reach new audiences through sponsorship and advertising.
Trends in the market: In Ethiopia, there is a growing trend of incorporating technology within the sports industry, with digital platforms being used to promote and engage fans. Additionally, there is an increasing focus on grassroots development and talent identification programs, as well as partnerships with international leagues and clubs. Within the Baseball Market, there is a rise in the popularity of the sport among youth, with more schools and clubs providing training and competition opportunities. This trend is significant in diversifying the sports landscape and potentially attracting new fans and investment. Furthermore, it could lead to the development of a stronger national team and potentially opening up opportunities for Ethiopian players to compete internationally.
Local special circumstances: In Ethiopia, Baseball Market has a unique market dynamic due to its cultural and economic factors. Unlike in many other countries, football is the most popular sport in Ethiopia. This is due to the countrys strong cultural ties to the sport and the lack of infrastructure and resources for baseball. However, there is a growing interest in baseball among the youth, leading to the emergence of local leagues and tournaments. This presents an opportunity for foreign companies to tap into this emerging market and fill the gap for equipment, training, and infrastructure development.
Underlying macroeconomic factors:
The Baseball Market within the Sports Market market in Ethiopia is influenced by various macroeconomic factors. Global economic trends such as increasing consumer spending on sports and rising popularity of baseball in other countries can drive the demand for baseball in Ethiopia. The national economic health, with a growing GDP and favorable business environment, also contributes to the market growth. In terms of fiscal policies, the governments investment in infrastructure and initiatives to promote sports and healthy lifestyle play a role in shaping the market. Other relevant financial factors, such as increasing disposable income and investment in sports facilities, also impact the growth of the Baseball Market in Ethiopia.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
