Cricket Media market in Ethiopia is seeing a slight decline in growth rate due to factors such as limited access to technology and low interest in online services. Despite this, it is still expected to witness growth due to the increasing popularity of cricket among consumers.
Customer preferences: The Cricket Media Market within the Sports Market in Ethiopia has seen a rise in digital platforms for watching live matches, keeping up with scores and statistics, and connecting with other fans. This trend is heavily influenced by the countrys growing number of tech-savvy youth, who prefer to consume media on their smartphones rather than traditional outlets. As internet penetration and smartphone usage continue to increase, the demand for digital cricket media is expected to rise even further in the coming years, presenting significant opportunities for media companies to tap into this market.
Trends in the market: In Ethiopia, the cricket media market is experiencing significant growth, driven by the increasing popularity of cricket as a sport. This is reflected in the rise in digital cricket media platforms, offering live streams, news, and analysis to avid fans. In the broader Sports market, there is a trend towards more interactive and personalized content, such as gamification and social media engagement, to cater to the changing preferences of consumers. This trajectory is expected to continue, with the potential for further innovations in content delivery and fan engagement, presenting opportunities and challenges for industry stakeholders.
Local special circumstances: In Ethiopia, the Cricket Media Market is still in its infancy due to the limited popularity of the sport. However, with the recent uptick in cricket clubs and leagues, the market is expected to grow. Unlike other countries, where digital media plays a major role in broadcasting cricket matches, traditional media such as radio and television are still the primary means of coverage in Ethiopia. This can be attributed to limited internet access and preferences for traditional media. Additionally, cricket in Ethiopia is multicultural, with influences from Indian and English cricket, making it a unique blend in the market.
Underlying macroeconomic factors: In Ethiopia, the Cricket Media Market in the Sports Market is heavily influenced by macroeconomic factors such as the countrys economic growth, government policies, and investment in technology. With a rapidly growing economy and increasing government support for the sports industry, the Cricket Media Market is expected to experience significant growth. However, challenges such as limited internet access and infrastructure may hinder market growth in certain regions. Additionally, global economic trends, such as fluctuations in exchange rates and inflation, can also impact the purchasing power of consumers and ultimately affect the performance of the Cricket Media Market. As the economy continues to develop and technology advancements are made, the Cricket Media Market in Ethiopia is poised for growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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