Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
In Czechia, the Soccer Media Market within the Sports Market is currently experiencing minimal growth. Factors such as the slow adoption of digital technologies, lack of health awareness among consumers, and limited convenience of online services are impacting this growth rate. The market continues to struggle with expanding its reach and keeping up with the demands of the digital era.
Customer preferences: In Czechia, there has been a noticeable increase in the popularity of digital platforms for sports content consumption, with more consumers opting for streaming services and online subscriptions. This trend is particularly prominent among the younger generation who prioritize convenience and access to a wider range of content on various devices. Additionally, the rise of social media has also contributed to the growth of the Soccer Media Market, with fans turning to platforms like Facebook and Twitter to interact with their favorite teams and players. This shift towards digital media can be attributed to the countrys high level of digital literacy and increasing internet connectivity, reflecting a broader global trend towards digitalization in the Sports Market.
Trends in the market: In Czechia, the Soccer Media Market is witnessing a rise in live streaming services for soccer matches, as more viewers opt for online access over traditional TV. Additionally, there is a growing trend of incorporating virtual and augmented reality technology into the viewing experience, enhancing fan engagement. This trend is expected to continue in the future, with a focus on providing a more immersive and interactive sporting experience. Industry stakeholders, including broadcasters and sports organizations, will need to adapt to this shift and invest in new technologies to remain competitive in the ever-evolving soccer media market.
Local special circumstances: In Czechia, the Soccer Media Market is heavily influenced by its rich football tradition and strong fan culture. It is also shaped by the countrys geographic location in Central Europe and its strong ties to neighboring soccer-crazed countries such as Germany and Austria. Additionally, government regulations promoting fair competition have led to the emergence of a diverse media landscape, with both traditional television and digital streaming platforms catering to the nations passionate football audience.
Underlying macroeconomic factors: The Soccer Media Market in Czechia is heavily influenced by macroeconomic factors such as the countrys economic stability, government policies, and investment in sports infrastructure. As a developed country with a strong economy and a well-established soccer culture, Czechia provides a favorable environment for the growth of the Soccer Media Market. Moreover, with the rising popularity of soccer worldwide and the increasing demand for digital media services, Czechias soccer media market is expected to see continuous growth in the coming years. Additionally, the growing investment in sports technology and infrastructure development in the country is also expected to boost the markets growth, providing opportunities for new players to enter the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)