The Basketball Media Market in Czechia is experiencing minimal growth, impacted by factors such as limited resources and competition from traditional media. However, with the increasing popularity of basketball in the country, there is potential for growth in digital media platforms.
Customer preferences: With the rising popularity of social media and online streaming, there has been a significant increase in the consumption of basketball games and related content through digital platforms. This trend is particularly evident among younger demographics, who prefer the convenience and flexibility of accessing live games and highlights on their devices. As a result, traditional television viewership for basketball has been declining, while digital viewership continues to grow. This shift towards digital consumption is also influenced by a growing interest in international basketball, as fans can now easily access and follow games and news from leagues around the world.
Trends in the market: In Czechia, the Basketball Media Market of the Basketball Market within the Sports Market is seeing a rise in online streaming services for basketball games, as more fans are seeking to watch games from the comfort of their homes. This trend is expected to continue, with more companies investing in improving the quality and accessibility of their streaming platforms. This shift towards digital media is significant for stakeholders, as it presents new opportunities for revenue generation and fan engagement. However, it also poses potential challenges for traditional broadcast media and live event ticket sales.
Local special circumstances: In Czechia, the Basketball Media Market is heavily influenced by the countrys strong love for basketball and a rich history of successful teams and players. The market is also shaped by the relatively high internet penetration rate and the popularity of online streaming services, which have led to a shift from traditional media to digital platforms. Furthermore, regulatory changes, such as the recent implementation of the General Data Protection Regulation (GDPR), have had a significant impact on how media companies operate in the Czech market. These factors make the Czechia Basketball Media Market unique and dynamic in comparison to other markets.
Underlying macroeconomic factors: The growth of the Basketball Media Market in Czechia is heavily influenced by macroeconomic factors such as the overall economic health of the country, government policies on sports and media, and the level of investment in the basketball industry. Countries with stable economies and strong support for their Sports market tend to see an increase in demand for media coverage and coverage of basketball events. Furthermore, the rising popularity of basketball as a sport globally and the increasing accessibility of media platforms are also driving the growth of the Basketball Media Market in Czechia. These factors suggest a positive outlook for the Basketball Media Market in Czechia in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
