The Soccer Media Market in Central & Western Europe has been steadily growing with minimal growth rate. Factors such as the increasing popularity of soccer, media coverage of matches, and the convenience of online streaming services are driving this growth. However, the impact of the current pandemic may have slowed down the markets growth rate.
Customer preferences: The trend towards cord-cutting and digital consumption continues to shape the Soccer Media Market in Central & Western Europe. With a growing preference for on-demand streaming and mobile viewing options, traditional broadcast networks and cable providers are facing stiff competition. Furthermore, the rise of social media as a significant source of sports news and discussions has led to collaborations between soccer clubs and digital media companies to engage with their fan base and increase digital reach. This trend is expected to continue, as younger generations are more likely to consume sports content on digital platforms.
Trends in the market: In Central & Western Europe, the Soccer Media Market is experiencing a shift towards digital consumption of soccer content, with an increasing number of viewers accessing games and highlights online. In addition, there is a growing trend of using social media platforms for live game updates and player interactions. This trajectory is significant as it allows for a more direct and interactive relationship between fans and players, and has the potential to attract a younger audience. However, it also poses a potential threat to traditional media outlets, as they may struggle to compete with the accessibility and immediacy of online platforms. As such, industry stakeholders must adapt to this trend by investing in digital platforms and creating engaging, interactive content to maintain their relevance in the Soccer Media Market.
Local special circumstances: In Central & Western Europe, the Soccer Media Market is highly influenced by the regions avid soccer culture and the popularity of the sport among its diverse population. Television remains the dominant medium for watching soccer matches, with dedicated sports channels and pay-per-view options. However, with increasing internet penetration, online streaming platforms are gaining popularity, providing fans with more diversified coverage and on-demand viewing options. Additionally, strict broadcasting regulations in some countries, such as Germany, have led to collaborations between traditional media companies and online platforms, resulting in unique hybrid models for broadcasting soccer matches.
Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is heavily impacted by macroeconomic factors, with global trends, national economic health, fiscal policies, and other financial indicators playing a significant role in market performance. Countries with strong economies, supportive regulatory environments, and significant investment in sports infrastructure are experiencing greater growth in the market compared to regions with economic challenges and limited sports funding. Furthermore, the growing popularity of soccer as a global sport and the increasing demand for media coverage and consumption are driving the growth of the Soccer Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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