The Cricket Media Market in Central & Western Europe has faced minimal growth, impacted by various factors such as shifting consumer preferences and the emergence of new technologies. Despite this, the convenience of online services and increasing health awareness continue to drive some growth.
Customer preferences: The Cricket Media Market in Central & Western Europe has experienced a notable shift towards digital platforms and streaming services, as more consumers prefer to watch matches on their devices rather than on traditional television. This trend is fueled by changing consumer preferences, with younger generations being more digitally inclined and demanding more personalized and on-demand content. Additionally, the rise of social media has changed how viewers engage with cricket, with social media platforms becoming a popular medium for discussing and following matches. This evolution in consumption patterns is expected to continue, highlighting the need for media companies to adapt and provide innovative digital solutions.
Trends in the market: In Central & Western Europe and the Cricket Media Market of the Cricket Market within the Sports Market, there is a significant trend towards digital streaming of cricket matches. This allows fans to access live games and highlights on their devices, increasing the accessibility and reach of the sport. Additionally, social media platforms are being utilized for live updates and interaction with players, creating a more interactive experience for fans. This trend is likely to continue, as the demand for online content and convenience grows, ultimately benefiting both fans and industry stakeholders.
Local special circumstances: In Central and Western Europe, the Cricket Media Market is influenced by the strong culture of sports, where cricket holds a significant place. Countries like England and Australia, where cricket is considered a national sport, have a well-established media market for the sport. On the other hand, in countries like Germany and France, where football dominates the sports scene, there is a growing interest in cricket, leading to an emerging media market for the sport. Additionally, the strict broadcasting policies and regulations in these countries also play a crucial role in shaping the Cricket Media Market.
Underlying macroeconomic factors: The Cricket Media Market within the Sports Market in Central & Western Europe is heavily influenced by macroeconomic factors such as disposable income, consumer spending patterns, and technological advancements. Continued economic growth and increasing consumer interest in sports as a form of entertainment have driven demand for digital cricket media, including streaming platforms and interactive content. Additionally, government support for sports and investments in sports infrastructure have created a favorable environment for the growth of the Cricket Market. However, economic policies and financial indicators, such as exchange rates and interest rates, can also impact the affordability and accessibility of digital cricket media and ultimately affect market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
