The American Football Merchandise Market in Central & Western Europe is experiencing minimal growth, driven by the increasing popularity of digital technologies among consumers, rising awareness of health benefits, and convenience of online health services. However, external factors such as economic uncertainty may be impacting this growth rate.
Customer preferences: With the growing popularity of American football in Europe, there has been an increase in demand for licensed merchandise and products. This trend is fueled by the rising popularity of American football among young adults and the thriving sports fashion culture. Additionally, the rise of e-commerce and social media has made it easier for fans to access and purchase team merchandise from anywhere in the world, contributing to the growth of the American football merchandise market. The availability of personalized and customized merchandise, such as jerseys and hats, also appeals to individualistic consumer preferences.
Trends in the market: In Central & Western Europe and the United States, there is a growing trend of utilizing e-commerce channels to sell American football merchandise. This shift is driven by the increased accessibility and convenience of online shopping, as well as the impact of the COVID-19 pandemic on traditional brick-and-mortar stores. Additionally, there is a rising demand for sustainable and ethically-sourced merchandise in both regions, leading to the emergence of eco-friendly and fair trade options in the American football market. This trend is expected to continue in the foreseeable future, providing opportunities for industry players to capitalize on the growing demand for online shopping and eco-conscious consumer behavior.
Local special circumstances: In Central and Western Europe, the American Football Merchandise Market thrives due to the regions strong affinity for the sport. The popularity of the NFL has led to a high demand for official merchandise, including jerseys, hats, and collectibles. On the other hand, in the United States, the American Football Market benefits from a strong cultural tradition of the sport and a vast market base. The robust industry is also supported by various regulatory policies, such as player contracts and licensing agreements.
Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is largely affected by macroeconomic factors such as consumer spending and economic growth. Countries with strong economic growth and high consumer spending, such as the United States and Germany, have seen significant growth in the American Football Merchandise Market. Additionally, fiscal policies and trade agreements also play a role in the market, as they can impact the cost and availability of merchandise. Furthermore, global economic trends, such as changing consumer preferences and fluctuations in currency exchange rates, can also impact the performance of the market. Overall, a stable and growing economy, coupled with favorable fiscal policies, are crucial for the growth of the American Football Merchandise Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
