The Soccer Market in Malaysia is seeing minimal growth, influenced by factors like digital media coverage, merchandise and ticket sales, as well as the increasing interest in health among consumers. These elements, along with convenience of online services, contribute to the expanding market.
Customer preferences:
With the growing popularity of soccer in Malaysia, there has been a noticeable increase in demand for fitness and training programs focused specifically on the sport. This trend can be attributed to the countrys deeply ingrained cultural interest in soccer, as well as a shift towards a more health-conscious lifestyle. As a result, we have seen a rise in the use of digital platforms and apps for soccer training and performance tracking, catering to the preferences of modern, tech-savvy consumers. Additionally, with the rise of youth and womens soccer leagues in the country, there has been a notable increase in the sale of soccer equipment and merchandise, driven by the evolving demographic and cultural shifts in Malaysia.
Trends in the market: In Malaysia, the Soccer Market within the Sports Market is experiencing a rise in popularity and revenue due to the increasing accessibility of live streaming and online betting services. This trend is expected to continue, with digital platforms becoming the primary medium for fans to engage with the sport. Additionally, there is a growing demand for data analytics and artificial intelligence in soccer, driving the development of advanced technologies for player recruitment, training, and performance analysis. These trends have significant implications for stakeholders, including clubs, sponsors, and broadcasting companies, as they will need to adapt to the digital landscape to stay relevant and competitive.
Local special circumstances:
In Malaysia, the Soccer Market within the Sports Market is heavily influenced by a strong football culture and the countrys diverse demographics. The popularity of the sport is seen in the large fan base and high attendance at matches. Additionally, Malaysias geographical location in Southeast Asia serves as a gateway for international tournaments and has been a contributing factor to the growth of the local market. Furthermore, the governments funding for the development of football infrastructure and initiatives to promote the sport have had a significant impact on market growth. The blend of these factors has created a unique environment for the Soccer Market within the Sports Market in Malaysia compared to other regions.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Malaysia is greatly impacted by macroeconomic factors such as the countrys economic growth, consumer spending power, and fiscal policies. As Malaysia continues to experience strong economic growth, consumer confidence and discretionary spending on sports-related activities and products have increased. Additionally, government initiatives to promote and develop the sports industry have also contributed to the growth of the Soccer Market. Furthermore, with the increasing popularity of soccer globally, demand for related products and services is expected to continue rising in Malaysia, providing a favorable market environment for investors and businesses.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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