Soccer - Bahrain | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$7.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.55%, resulting in a projected market volume of US$8.46m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$39.03 in 2024.
In the Soccer market, the number of users is expected to amount to 220.4k users by 2029.
User penetration in the Soccer market will be at 12.8% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer market in Bahrain has seen limited growth, influenced by factors such as the slow adoption of digital technologies, low consumer health awareness, and limited convenience in online services. Despite the growth in sub-markets like Soccer Media and Merchandise, the overall market is impacted by limited ticket sales due to lower interest and limited options for attending live matches. The countrys hot climate and cultural emphasis on indoor sports also contribute to the negligible growth rate in the Soccer market.

Customer preferences: The Soccer Market within the Sports Market in Bahrain has seen a significant increase in the popularity of local leagues and tournaments. This is due to the growing interest in promoting national teams and local talent. Additionally, with the rise of social media, there has been an increased focus on fan engagement and community building. This has led to a surge in demand for fan merchandise and a rise in digital marketing strategies targeting younger, tech-savvy audiences.

Trends in the market: In Bahrain, the Soccer Market has seen an increase in the use of technology for player performance tracking and analysis. This trend is expected to continue as more teams and coaches recognize the benefits of data-driven decision making and strive to stay competitive. Furthermore, there is a growing demand for live streaming and online content related to soccer, leading to potential partnerships between clubs and streaming services. As a result, industry stakeholders need to consider investing in digital infrastructure and partnerships to stay ahead of the curve in this rapidly evolving market.

Local special circumstances: In Bahrain, the Soccer Market within the Sports Market has its own unique set of factors that contribute to its growth and success. One of these factors is the strong cultural value placed on soccer in Bahrain, making it a popular sport among the population. Additionally, the small geographical size of Bahrain allows for easy accessibility to soccer stadiums and games, increasing its popularity among fans. Furthermore, the government of Bahrain heavily promotes and invests in the development of soccer, providing financial support and hosting international tournaments, which in turn drives the market forward.

Underlying macroeconomic factors: The Soccer Market in Bahrain is highly influenced by macroeconomic factors, including the overall economic climate of the country, global economic trends, and government fiscal policies. These factors play a significant role in shaping the performance of the market, as they impact consumer spending power and investor confidence. Additionally, the stability of the countrys economy and the presence of a supportive regulatory environment are important considerations for businesses looking to invest in the market. The growth of the Soccer Market is also affected by the overall health of the national economy and the financial stability of the population, as these factors contribute to the demand for sports entertainment and related products and services. Furthermore, factors such as infrastructure development, international trade policies, and tourism can also have a direct influence on the Soccer Market in Bahrain, as they impact the level of competition and market access for local and international players. Therefore, a comprehensive understanding of the macroeconomic landscape is crucial for companies operating in the Soccer Market in Bahrain to make informed business decisions and remain competitive in this dynamic market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.