Cricket Media - Bahrain

Bahrain

Highlights

Revenue in the Cricket Media market is projected to reach US$39.53k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.29%, resulting in a projected market volume of US$44.27k by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$0.73 in 2024.
In the Cricket Media market, the number of users is expected to amount to 58.9k users by 2029.
User penetration in the Cricket Media market will be at 3.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Bahrains Cricket Media Market, growth is being impacted by a minimal decline rate. This is due to factors such as low popularity of cricket in the region and limited awareness of digital technologies among consumers. However, with increasing health consciousness and convenience of online services, the market is expected to experience growth in the near future.

Customer preferences: In Bahrain, there has been a noticeable shift in consumer preferences within the Cricket Media Market. With the rise of social media and streaming platforms, there is a growing demand for live coverage of cricket matches, as well as access to exclusive behind-the-scenes content and player interviews. This is fueled by the younger demographics increasing reliance on digital platforms for entertainment and information. Additionally, with a rise in urbanization and modern lifestyles, there is a growing preference for shorter, more condensed versions of cricket matches, such as T20 or T10 formats. This trend has led to the emergence of new media outlets catering specifically to these preferences, creating opportunities for digital content creators and influencers to thrive in this market.

Trends in the market: In Bahrain, the Cricket Media Market is experiencing a surge in online streaming services, with major platforms like YouTube and Facebook Live showcasing live cricket matches. Additionally, there is a growing trend in creating and sharing cricket-related content on social media platforms, leading to an increase in fan engagement and viewership. This trend is expected to continue, as digital media provides convenient access to live matches and highlights, expanding the reach of the sport. Industry stakeholders should focus on developing digital strategies and partnerships to capitalize on this trend and cater to the increasing demand for online cricket content.

Local special circumstances: In Bahrain, the Cricket Media Market is heavily influenced by the countrys vibrant cricket culture and its close proximity to cricket-loving countries like India and Pakistan. Cricket is not only a popular sport in Bahrain, but it also has a strong cultural significance, with a large expatriate population from South Asia actively participating in the sport. This unique mix of culture and passion for cricket has created a lucrative market for cricket media, with a strong demand for both local and international cricket content. Additionally, Bahrains robust digital infrastructure and high internet penetration rate have further boosted the growth of the Cricket Media Market, making it a key player in the overall Cricket Market within the Sports Market in the region.

Underlying macroeconomic factors: The Cricket Media Market in Bahrain is heavily influenced by macroeconomic factors such as the overall economic health of the country, government policies and regulations, and global economic trends. Bahrain’s stable and growing economy is expected to have a positive impact on the cricket market, leading to increased investment and growth opportunities. Additionally, the launch of new digital platforms and advancements in technology are driving the demand for cricket media, making it a lucrative market for investors. However, fluctuations in oil prices and political instability could potentially impact the growth of the market in Bahrain.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.