Basketball Media - Bahrain

Bahrain

Highlights

Revenue in the Basketball Media market is projected to reach US$442.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -5.89%, resulting in a projected market volume of US$326.70k by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 80.1k users by 2029.
User penetration in the Basketball Media market will be at 5.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media Market in Bahrain has shown negligible growth, influenced by factors such as limited viewership and lack of promotion. Despite a growing interest in the sport in the country, the digital media market for basketball has not been able to keep up with other Sports markets.

Customer preferences: Consumers in Bahrain are showing a growing interest in online streaming platforms, with an emphasis on basketball content. This trend can be attributed to the increased accessibility of high-speed internet and the growing preference for on-the-go viewing. Additionally, the influx of expats in the country has led to a rise in demand for localized and diverse content, creating opportunities for digital media companies to cater to this demographic. This shift towards digital consumption is expected to continue as more digital-only platforms enter the market and offer personalized viewing experiences.

Trends in the market: In Bahrain, there is a growing trend of incorporating social media and digital platforms to promote and engage in the Basketball Market. This includes live streaming of games, player interviews, and interactive content on various social media platforms. This trend is expected to continue as the countrys overall digital presence and internet penetration rate continue to grow. Furthermore, with the rise of influencer marketing, teams and leagues are leveraging popular social media personalities to reach new audiences and drive fan engagement. These trends have significant implications for industry stakeholders, as they provide new opportunities for revenue generation and increasing fan loyalty through personalized and interactive experiences. It also opens up the potential for expanding the market beyond the local audience and tapping into a global fan base.

Local special circumstances: In Bahrain, the Basketball Media Market of the Basketball Market within the Sports Market is influenced by the countrys small size and affluent population. This creates a high demand for premium basketball content and drives investments in broadcasting rights and media partnerships. Additionally, the countrys strong sporting culture and government support for sports also contribute to the growth of the basketball media market. This market is further shaped by regulations that limit foreign ownership in media companies, leading to a flourishing local media industry in Bahrain.

Underlying macroeconomic factors: The Basketball Media Market in Bahrain is impacted by macroeconomic factors such as the countrys overall economic health, regulatory policies, and investments in the sports industry. As a major global trend, the growth of digital media has also significantly influenced the Basketball Media Market. Countries with strong digital infrastructure and supportive regulatory environments have experienced faster market growth, while those with limited resources and regulatory challenges have faced slower growth. Additionally, the growing popularity of basketball in Bahrain, coupled with the countrys young and sports-loving population, presents opportunities for further market expansion.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.