Basketball - Bahrain | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$921.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.47%, resulting in a projected market volume of US$855.30k by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$12.18 in 2024.
In the Basketball market, the number of users is expected to amount to 80.3k users by 2029.
User penetration in the Basketball market will be at 5.0% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports Market in Bahrain is experiencing a slow growth in the Basketball Market. Factors such as the lack of promotion for Basketball Media, limited options for Basketball Merchandise, and high ticket prices may be hindering its growth. Additionally, the overall low interest in sports and preference for other sports in Bahrain may also contribute to the Basketball Markets negligible growth rate.

Customer preferences: The basketball market in Bahrain has experienced a rise in popularity, with more consumers seeking to participate in the sport. This increase has also led to a growing demand for basketball-related merchandise and apparel. Additionally, there has been a noticeable shift towards health and wellness among consumers, leading to a rise in the incorporation of fitness tracking technology and wearable devices in the basketball market. These trends reflect the overall shift towards a more health-conscious population in Bahrain, with a higher demand for convenient ways to monitor and enhance physical activity.

Trends in the market: In Bahrain, the Basketball Market has been growing steadily over the past few years with a strong focus on promoting the sport among youth and investing in professional training facilities. This has resulted in an increase in the number of basketball tournaments and events, as well as a rise in interest and participation among fans. Additionally, there is a growing trend of using social media to engage with fans and promote basketball-related content, which has helped to expand the reach of the sport. This trend is expected to continue, bringing in more opportunities for growth and sponsorship deals, as well as enhancing the overall fan experience. Industry stakeholders should capitalize on this trend by investing in digital marketing strategies and collaborations with social media influencers to further expand the reach and impact of the Basketball Market in Bahrain.

Local special circumstances: In Bahrain, the Basketball Market has grown rapidly due to its strategic location in the Middle East and its strong cultural passion for the sport. The countrys small size allows for easy access to training facilities and makes it easy to organize small-scale tournaments and leagues. Furthermore, basketball is deeply ingrained in Bahrains culture, with the sport being played at both amateur and professional levels. Additionally, the governments support for sports and fitness, as well as the countrys large expat population, contribute to the popularity and growth of the Basketball Market. These unique local factors have significantly influenced the market dynamics, making Bahrain a thriving hub for basketball in the region.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Bahrain is also influenced by macroeconomic factors such as overall economic growth, consumer spending patterns, and government support for sports development. As the country continues to experience stable economic growth and increasing consumer purchasing power, there is a growing demand for sports activities and events, including basketball. Additionally, with the governments ongoing investments in sports infrastructure and programs, the market is expected to see sustained growth and opportunities for expansion in the coming years. Furthermore, the rising popularity of basketball globally and the increasing trend of participation and fandom among the youth in Bahrain are also likely to drive the markets growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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