Baseball - Norway | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$1.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.40%, resulting in a projected market volume of US$1.88m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.88 in 2024.
In the Baseball market, the number of users is expected to amount to 708.3k users by 2029.
User penetration in the Baseball market will be at 10.0% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in Norway is experiencing minimal growth, influenced by factors such as limited media coverage, low demand for merchandise, and a decline in ticket sales. Lack of visibility and interest, along with high costs, are hindering growth in this market, despite efforts to promote the sport.

Customer preferences: The popularity of sports and physical activity is only growing in Norway, with a particular increase in interest in baseball. This can be attributed to a shift in consumer preferences towards healthy and active lifestyles. The trend towards sustainable living in Norway has also played a significant role in promoting outdoor sports and activities, creating a niche market for baseball. Furthermore, the increasing diversity of the population has led to a greater demand for diverse sports options, including baseball.

Trends in the market: In Norway, the Baseball Market within the Sports Market market is seeing a shift towards digitalization, with more fans choosing to watch games online or engage in fantasy baseball leagues. This trend has implications for industry stakeholders as it opens up new revenue streams, such as sponsorships for virtual experiences and data analytics for player performance tracking. Additionally, there is a growing interest in personalize

Local special circumstances: In Norway, the popularity of baseball has been on the rise due to the countrys favorable climate for outdoor sports and the governments support for youth sports programs. Norways unique geography with its abundance of lakes and forests also offers ample opportunities for baseball enthusiasts to enjoy the sport in natural settings. However, unlike other markets, the limited number of baseball fields in the country has led to the development of semi-outdoor facilities to cater to the growing demand for the sport. Additionally, Norways strict regulations on alcohol consumption have also influenced the culture around baseball games, where family-friendly events are the norm.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Norway is heavily influenced by the countrys macroeconomic factors. The stability and strength of Norways economy, along with global economic trends, have a significant impact on the demand for baseball products and services. Additionally, fiscal policies and financial indicators such as consumer spending and disposable income also play a crucial role in shaping the market. Furthermore, the overall health of the Sports market, including sponsorships, media coverage, and fan engagement, also affects the performance of the Baseball Market in Norway. The governments investment in sports infrastructure and facilities, as well as favorable regulatory policies, can further stimulate growth in the market. Moreover, the increasing popularity of baseball in the country, particularly among youth, is driven by the rising disposable income and the countrys growing GDP per capita. These factors create a favorable environment for the growth and success of the Baseball Market within the overall Sports Market in Norway.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.