Baseball Media - Norway

Norway

Highlights

Revenue in the Baseball Media market is projected to reach US$1.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.17%, resulting in a projected market volume of US$1.30m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 704.5k users by 2029.
User penetration in the Baseball Media market will be at 9.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market within the Sports Market in Norway is experiencing marginal growth due to factors such as minimal investment in digital technologies, limited consumer interest in baseball, and lack of convenience in media coverage.

Customer preferences: In Norway, consumers are increasingly turning to digital platforms for baseball-related content, such as live streams and highlights. As the country has a small population, there has been a growing trend towards accessing international baseball content from major leagues in the US and Japan. This can be attributed to a rise in the popularity of the sport among younger generations. Additionally, with the rise of social media and online streaming services, there has been a shift towards consuming content on-demand rather than through traditional broadcast methods. This allows for more personalized and convenient access to baseball media.

Trends in the market: The Baseball Media Market in Norway is experiencing a surge in online streaming platforms, such as MLB.tv, which allow fans to access live games and on-demand content anywhere, anytime. This trend is being driven by the increasing use of digital devices and the growing demand for convenience and flexibility. As a result, traditional television viewership is declining, and advertisers are shifting their focus to these digital platforms. This has significant implications for industry stakeholders, as they must adapt their strategies to reach and engage fans through these emerging channels. Additionally, there is a growing trend of using social media platforms, like Twitter and Instagram, to share updates and highlights from games, creating new opportunities for fan engagement and potential revenue streams for teams and leagues. These trends are expected to continue, as technology continues to advance and the demand for digital access to sports content grows. Industry stakeholders must keep up with these changes and embrace digital platforms to stay relevant and competitive in the Baseball Media Market within the wider Sports Market.

Local special circumstances: In Norway, the Baseball Media Market thrives due to the countrys strong interest in sports and high levels of internet and smartphone usage. With a relatively small population, niche sports like baseball have a devoted fan base, creating a demand for baseball-related media content. Additionally, Norways strict media regulations and limited number of cable channels have led to the rise of digital streaming services for baseball games and highlights. These unique factors contribute to the growth and success of the Baseball Media Market within the overall Sports Market in Norway.

Underlying macroeconomic factors: The Baseball Media Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors such as technological advancements, media consumption trends, and government policies. Regions with high levels of technological innovation and investment in media infrastructure are experiencing significant growth in the baseball media market compared to regions with lesser technological advancements and limited media funding. Additionally, the growing popularity of the sport among younger generations and the increasing demand for digital sports content are driving the demand for baseball media, spurring market growth.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.