American Football - Norway | Statista Market Forecast

Revenue in the American Football market is projected to reach US$997.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.22%, resulting in a projected market volume of US$1.17m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.67 in 2024.
In the American Football market, the number of users is expected to amount to 144.6k users by 2029.
User penetration in the American Football market will be at 2.4% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

In Norway, the American Football market is experiencing minimal growth, affected by factors like limited media coverage, low merchandise demand, and declining ticket sales. These challenges can be attributed to the sports lower popularity compared to other traditional Norwegian sports and the lack of promotion and investment in the market. However, the increasing health consciousness and advancements in digital technologies could potentially drive growth in the future, as digital platforms offer convenience for fans to access game updates, merchandise, and tickets.

Customer preferences: With the rising popularity of streaming services and increased accessibility to live content, consumers are increasingly turning to online platforms to consume sports media. This shift is driven by the growing preference for convenience and personalized viewing experiences. In addition, the younger demographic, particularly Gen Z, has shown a preference for alternative and nontraditional sporting events, leading to the growth of niche sports leagues and events. These trends are expected to continue shaping the American Football Market within the Sports Market, indicating a need for traditional sports leagues to adapt to changing consumer preferences.

Trends in the market: In Norway, there is a growing trend of incorporating technology into the American football market, with advancements such as VR training and analytics software being utilized by teams. This has not only improved training methods and strategy, but also enhanced the viewing experience for fans. Additionally, there has been a notable increase in partnerships between American football and other sports leagues, such as the Norwegian Premier League, to cross-promote and attract a wider audience. These trends signal a shift towards a more tech-savvy and interconnected American football market, with potential implications for industry stakeholders to adapt and innovate in order to stay competitive.

Local special circumstances: In Norway, American Football is a growing market due to the countrys affinity for outdoor sports and its strong American cultural influence. However, the small size of the Norwegian population and the lack of developed infrastructure compared to the US market pose unique challenges. Despite this, Norways high income levels and health-conscious population offer opportunities for American Football brands to target a niche, affluent market. In addition, Norways strict regulations on gambling and alcohol sponsorship in sports may affect the potential revenue streams for the American Football market in the country.

Underlying macroeconomic factors: American Football in Norway is a growing market, driven by macroeconomic factors such as increasing popularity among young people, higher disposable income, and investment in infrastructure. Additionally, the market has been positively impacted by the growth of international players and leagues, as well as increased media coverage and sponsorship deals. This has led to a rise in overall interest and participation in American Football in Norway, making it a lucrative market for sports organizations and businesses. Furthermore, the countrys strong economy and stable political climate have provided a favorable environment for the growth of the American Football Market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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