American Football - Bahrain | Statista Market Forecast

Revenue in the American Football market is projected to reach US$243.30k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.12%, resulting in a projected market volume of US$270.20k by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$8.24 in 2024.
In the American Football market, the number of users is expected to amount to 31.1k users by 2029.
User penetration in the American Football market will be at 2.0% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American football market in Bahrain is experiencing sluggish growth, attributed to factors such as limited media coverage and availability of merchandise and tickets. However, growing consumer interest and use of online platforms may potentially drive market growth in the future.

Customer preferences: Consumers in Bahrain are showing a growing interest in American football, fueling the demand for streaming services and high-quality merchandise. This trend is supported by a rise in the popularity of contact sports, as well as a younger demographic increasingly engaging with the sport. Additionally, there has been a shift towards personalized and interactive experiences, with fans seeking opportunities to interact with their favorite teams and players through social media and virtual reality platforms. This trend is also evident in the preference for customizable merchandise and exclusive access to behind-the-scenes content.

Trends in the market: In Bahrain, the American Football Market is witnessing an increase in popularity among local youth, with the establishment of new leagues and teams. This trend is due to the growing influence of American culture in the country and the efforts of local organizations to promote the sport. In the wider market, there is a trend towards the incorporation of technology in American Football, with the use of advanced equipment and analytics tools in training and performance monitoring. This trend is significant as it allows for more accurate and efficient training methods, leading to better performance and reduced risk of injuries. Industry stakeholders, such as American Football equipment manufacturers and training facilities, should take note of these trends and adapt their products and services to cater to this growing demand. Additionally, there is a potential for collaboration between American Football organizations in Bahrain and those in the US, allowing for the exchange of knowledge and resources.

Local special circumstances: In Bahrain, the American Football market is heavily influenced by the countrys small size and tight-knit community. Despite the sport being relatively new in Bahrain, it has gained popularity through grassroots initiatives and the support of the government. The local culture also plays a role, as traditional values such as community and teamwork are emphasized, making American Football an appealing sport to Bahrainis. Additionally, the strict regulatory policies surrounding sports events in Bahrain ensure a high level of safety, contributing to the overall growth and success of the American Football market in the country.

Underlying macroeconomic factors: The American Football Market within the Sports Market in Bahrain is heavily influenced by macroeconomic factors such as the overall economic health of the country, government policies that impact the sports industry, and global economic trends. As a rapidly developing country with a strong economy, Bahrain has been investing heavily in its sports infrastructure and facilities, creating opportunities for growth in the American Football Market. Additionally, the growing popularity and participation in American football, not only in the US but also internationally, has a direct impact on the market in Bahrain, making it a key player in the regional landscape. Moreover, with favorable regulatory policies and government support for sports and other related industries, the American Football Market in Bahrain is primed for continued growth and success.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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