American Football Ticket Sales - Norway

Norway

Highlights

Revenue in the American Football Ticket Sales market is projected to reach US$151.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.31%, resulting in a projected market volume of US$205.70k by 2029.
In global comparison, most revenue will be generated United States (US$3.59bn in 2024).
The average revenue per user (ARPU) in the American Football Ticket Sales market is projected to amount to US$43.79 in 2024.
In the American Football Ticket Sales market, the number of users is expected to amount to 3.5k users by 2029.
User penetration in the American Football Ticket Sales market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Ticket Sales Market in Norway is experiencing minimal growth due to factors such as limited fanbase and low interest in the sport. Despite this, increasing use of digital technologies and growing health awareness among consumers continue to drive its growth.

Customer preferences: There has been a notable shift in consumer preferences in the American Football Ticket Sales Market within the Sports Market, as more individuals are seeking digital solutions for purchasing tickets and enhancing their game day experience. This is driven by a rise in online platforms for ticket sales and the convenience and personalization they offer. Additionally, with the current cultural and demographic emphasis on social distancing, there is a growing demand for contactless transactions and virtual viewing options in the American Football Market. This trend is likely to continue as these digital solutions offer a safer and more comfortable experience for consumers.

Trends in the market: In Norway, there has been a steady increase in the popularity of American football in recent years, leading to a rise in ticket sales for the sport. However, compared to other countries, the American football ticket sales market in Norway is still relatively small. This trend is expected to continue, with the sport gaining more traction and attracting a larger fan base. This presents a significant opportunity for industry stakeholders, including teams, organizers, and sponsors, to tap into this growing market and increase their revenue streams. The potential implications of this trend include the need for better marketing strategies and potentially expanding stadium capacities to accommodate the growing demand for tickets. Additionally, with the rise of international games and tournaments, such as the NFL London Games, there may be opportunities for Norwegian fans to engage in the sport on a global level, further fueling the growth of the American football ticket sales market in Norway.

Local special circumstances: In Norway, the American Football ticket sales market is heavily influenced by the countrys strong focus on winter sports, such as skiing and ice hockey. This creates a unique challenge for American football teams to compete for attention and ticket sales. However, the market does show potential with increasing interest in the sport and a growing fan base. On the other hand, in the US, the American football ticket sales market is largely shaped by the countrys deeply ingrained culture of sports, particularly American football. This creates a highly competitive market with a high demand for tickets, especially for popular teams and events. The strict regulations surrounding ticket scalping and reselling also heavily impact the market dynamics in the US.

Underlying macroeconomic factors: The American Football Ticket Sales Market is greatly influenced by macroeconomic factors such as national economic health and consumer spending habits. In Norway, a stable economy with low levels of unemployment and a high disposable income among consumers has contributed to steady growth in the ticket sales market. In contrast, the US market has been impacted by the availability of discretionary income and consumer demand for sports entertainment, which can be influenced by various financial indicators such as interest rates, inflation, and stock market performance. Additionally, global economic trends, such as the rise of online ticket sales platforms and the increasing popularity of international football events, also play a significant role in shaping the American Football Ticket Sales Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.