American Football Media - Bahrain

Bahrain

Highlights

Revenue in the American Football Media market is projected to reach US$145.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.59%, resulting in a projected market volume of US$141.20k by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.96 in 2024.
In the American Football Media market, the number of users is expected to amount to 30.9k users by 2029.
User penetration in the American Football Media market will be at 2.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Media Market in Bahrain is experiencing minimal growth, influenced by factors such as limited awareness and digital technology adoption. However, the convenience of online services and rising health awareness may spur future growth.

Customer preferences: With the increasing popularity of American football in Bahrain, there has been a rise in demand for live streaming and digital platforms to access games and highlights. This shift is driven by the convenience and accessibility it offers to fans, especially in a market where traditional TV viewership is declining. Additionally, the rise of social media and influencer marketing has also played a significant role in the promotion and coverage of American football in Bahrain, catering to the younger demographic who are more active on these platforms.

Trends in the market: In Bahrain, the American Football media market is still in its nascent stages, with limited coverage and viewership. However, there is a growing trend towards the adoption of digital platforms and social media to showcase and promote American football in the country. This shift towards digital media is expected to continue, especially with the younger generation becoming more tech-savvy. This presents a potential growth opportunity for industry stakeholders, as they can tap into the growing popularity of social media and digital platforms to reach a wider audience and increase engagement. With the increasing availability of high-speed internet and the rise of smartphones, the trajectory of this trend is expected to continue upwards, ultimately leading to a more digitally-driven American Football media market in Bahrain. This shift towards digital platforms will have significant implications, such as reaching a global audience, increasing fan engagement, and potentially attracting investments from international media companies looking to capitalize on this growing market. Overall, the digitalization of the American Football media market in Bahrain presents immense potential for all stakeholders involved, and its significance cannot be underestimated.

Local special circumstances: In Bahrain, the American Football Media Market is influenced by the countrys small size and high internet penetration, allowing for easy access to online streaming platforms. However, due to cultural interests primarily focusing on soccer, American Football struggles to gain a foothold in the market. In the United States, American Football is a dominant sport with a large following, leading to a strong presence of media coverage and advertising opportunities. This cultural difference presents unique challenges for the American Football Media Market in Bahrain.

Underlying macroeconomic factors: The American football media market in Bahrain is affected by macroeconomic factors such as the countrys strong economic growth, favorable fiscal policies, and increasing investment in sports infrastructure. This has led to a growing demand for American football content and related media, creating opportunities for market expansion and revenue growth. Additionally, the popularity of American football globally has resulted in increased investment and partnerships in the industry, further driving market growth in Bahrain. Moreover, the rising disposable income and tech-savvy population in the country have also contributed to the growth of the American football media market, as fans have greater access to digital platforms and content.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.