Metaverse

The Metaverse market is expected to witness a significant growth in the coming years, with a projected value of US$954.5m in 2024.
This growth is expected to continue at an annual growth rate (CAGR 2024-2030) of 39.55%, resulting in a market volume of US$7.0bn by 2030.
It is worth noting that in Spain is a part of this thriving market segment.
In terms of market volume, United States leads the way with a projected market volume of US$23.0bn in 2024.
However, it is important to highlight that in Spain also contributes to the overall market volume.
The number of users in the Metaverse market is expected to reach 30.8m users by 2030.
In 2024, the user penetration is projected to be 21.8%, and this figure is expected to increase to 65.5% by 2030.
These numbers demonstrate the growing popularity and adoption of the Metaverse market concept among users.
Furthermore, the average Value per user (ARPU) is expected to be US$92.1, indicating the value generated by each user in the Metaverse market.
Overall, the Metaverse market presents immense potential for growth and in Spain, along with United States, is expected to play a significant role in this evolving landscape.
Spain's Metaverse market is booming, with a surge of virtual reality experiences and immersive gaming platforms gaining popularity among Spanish consumers.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Spain is experiencing significant growth and development, driven by various customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Spain play a crucial role in driving the growth of the Metaverse market.

Spaniards are known for their love of socializing and engaging in immersive experiences. The Metaverse offers a unique opportunity for individuals to connect with others, explore virtual worlds, and participate in interactive activities. This aligns well with the preferences of Spanish consumers, who value social interaction and seek out novel experiences.

Trends in the market further contribute to the development of the Metaverse in Spain. The increasing adoption of virtual reality (VR) and augmented reality (AR) technologies has paved the way for immersive experiences in the Metaverse. Spanish consumers are embracing these technologies, driving demand for virtual reality headsets, AR-enabled devices, and related accessories.

Additionally, the rise of online gaming and esports in Spain has created a fertile ground for the Metaverse to flourish, as gamers are already accustomed to virtual environments and interactive gameplay. Local special circumstances also play a role in the growth of the Metaverse market in Spain. The country has a vibrant creative and tech industry, with a strong presence of digital artists, game developers, and tech startups.

This ecosystem fosters innovation and enables the creation of compelling virtual experiences within the Metaverse. Furthermore, Spain's rich cultural heritage and diverse landscapes provide ample inspiration for virtual world designs, attracting both local and international users. Underlying macroeconomic factors contribute to the development of the Metaverse market in Spain.

The country's robust economy and high internet penetration rate provide a solid foundation for the growth of digital markets, including the Metaverse. Spain's favorable business environment and government support for innovation and technology also encourage investment and entrepreneurship in the Metaverse sector. These factors contribute to the overall positive outlook for the Metaverse market in Spain.

In conclusion, the Metaverse market in Spain is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The Spanish consumers' love for social interaction and immersive experiences, coupled with the increasing adoption of VR and AR technologies, creates a favorable environment for the Metaverse to thrive. The country's vibrant creative and tech industry, along with its rich cultural heritage, further contribute to the growth of the market.

With a robust economy and supportive government policies, Spain is well-positioned to capitalize on the opportunities presented by the Metaverse.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.