Metaverse AR & VR Hardware - Spain

The projected value of the Metaverse AR & VR Hardware market in Spain is expected to reach US$31.5m by 2024.
This market segment is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 12.32%, resulting in a projected market volume of US$63.3m by 2030.
In 2024, the market volume is projected to be US$405.0m, with United States generating the majority of this value.
In terms of user numbers, it is expected that there will be approximately 566.5k users users in the Metaverse AR & VR Hardware market in Spain by 2030.
The user penetration rate is projected to be 0.7% in 2024 and is expected to increase to 1.2% by 2030.
The average value per user (ARPU) is estimated to be US$100.0 in Spain.
Spain is experiencing a surge in demand for Metaverse AR & VR hardware due to its growing tech-savvy population.

Definition:

The AR (augmented reality) and VR (virtual reality) market refers to the physical devices used to access and interact with virtual reality environments, including both augmented and virtual worlds. As discussed here, this market includes headsets and/or glasses for AR and VR devices.

Structure:

AR & VR Hardware includes two markets, namely AR Hardware and VR Hardware. AR Hardware refers to headsets or glasses that are used to create augmented reality inferences between the real and virtual world. VR Hardware mainly refers to headsets that aim to create a virtual world for consumers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through consumer spending on hardware such as headsets and glasses. Data shows both online and offline market sizes. Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market and the AR & VR Hardware market in the Advertising & Media Insights. Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), and Playstation VR.

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Augmented Reality Glasses used for metaverse experience, such as HoloLens
Virutal Reality headsets used for metaverse experience, such as Oculus Quest

Augmented Reality Glasses used for non metaverse experience, such as HoloLens
Virutal Reality headsets used for non metaverse experience, such as Oculus Quest
Non-electronic devices, such as mobile phone equipment

The Metaverse AR & VR Hardware market in Spain is experiencing significant growth due to the increasing demand for immersive and interactive experiences.

Customer preferences: Customers in Spain are increasingly seeking out immersive and interactive experiences, driving the demand for Metaverse AR & VR Hardware. The younger generation, in particular, is highly interested in virtual reality gaming and entertainment, creating a strong consumer base for AR and VR hardware products. Additionally, businesses in various industries, such as retail, real estate, and tourism, are adopting AR and VR technologies to enhance customer experiences and improve operational efficiency.

Trends in the market: One of the key trends in the Metaverse AR & VR Hardware market in Spain is the growing popularity of virtual reality gaming. With the rise of eSports and the increasing availability of VR gaming content, there is a strong demand for high-quality VR headsets and accessories. Companies are also focusing on developing more affordable and user-friendly VR hardware options to attract a wider consumer base. Another trend in the market is the integration of AR and VR technologies in the retail sector. Retailers in Spain are leveraging AR and VR to create immersive shopping experiences, allowing customers to virtually try on clothes, visualize furniture in their homes, and explore products in a virtual environment. This trend is driven by the need to provide a unique and personalized shopping experience to customers and increase online sales.

Local special circumstances: Spain has a strong gaming culture, with a significant number of gamers and gaming events taking place throughout the year. This creates a favorable environment for the growth of the Metaverse AR & VR Hardware market, as consumers are already familiar with virtual reality gaming and are willing to invest in high-quality hardware to enhance their gaming experiences. Additionally, Spain is a popular tourist destination, attracting millions of visitors each year. The tourism industry in Spain is leveraging AR and VR technologies to provide immersive experiences to tourists, such as virtual tours of historical sites and interactive museum exhibits. This presents an opportunity for AR and VR hardware providers to cater to the needs of the tourism industry and tap into the growing demand for immersive travel experiences.

Underlying macroeconomic factors: The overall economic growth in Spain is contributing to the development of the Metaverse AR & VR Hardware market. As the economy continues to recover from the global financial crisis, consumers have more disposable income to spend on leisure and entertainment activities, including virtual reality gaming. Additionally, the increasing adoption of AR and VR technologies by businesses in various industries is driving the demand for AR and VR hardware products. In conclusion, the Metaverse AR & VR Hardware market in Spain is experiencing growth due to the increasing demand for immersive and interactive experiences. Customer preferences for virtual reality gaming and AR/VR integration in the retail and tourism sectors are driving the market trends. The strong gaming culture and the popularity of Spain as a tourist destination create favorable circumstances for the growth of the market. The overall economic growth in Spain also contributes to the development of the market, as consumers have more disposable income to spend on AR and VR hardware products.

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.