Metaverse Live Entertainment - Australia & Oceania

Australia & Oceania

Highlights

The Metaverse Live Entertainment market is projected to reach a value of US$5.7m in 2024 in Australia & Oceania.
The market is expected to exhibit a compound annual growth rate (CAGR 2024-2030) of 10.61%, resulting in a projected market volume of US$10.5m by 2030.
In 2024, United States is expected to generate the highest value in the Metaverse Live Entertainment market, with a projected market volume of US$89.2m.
By 2030, the number of users in the Metaverse Live Entertainment market is expected to reach 34.9k users.
The user penetration rate is projected to be 0.1% in 2024 and is expected to increase to 0.1% by 2030.
The average value per user (ARPU) is projected to amount to US$225.0.
Australia & Oceania's Metaverse Live Entertainment market is flourishing, with immersive virtual experiences and interactive performances gaining popularity among tech-savvy audiences.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Metaverse Live Entertainment market in Australia & Oceania is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Metaverse Live Entertainment market are shifting towards immersive and interactive experiences.

Consumers are increasingly seeking out virtual events, concerts, and performances that allow them to engage with the content and connect with others in a virtual environment. This preference for interactive experiences is driving the demand for Metaverse Live Entertainment platforms and technologies in Australia & Oceania. One of the key trends in the market is the integration of virtual reality (VR) and augmented reality (AR) technologies into live entertainment experiences.

VR and AR technologies enhance the immersive nature of virtual events, allowing participants to feel as if they are physically present in the virtual environment. This trend is attracting both consumers and content creators, as it offers a unique and engaging way to experience live entertainment. Another trend in the market is the rise of social metaverse platforms.

These platforms provide virtual spaces where users can interact with each other, attend virtual events, and explore virtual worlds. Social metaverse platforms are becoming increasingly popular in Australia & Oceania, as they offer a sense of community and connection in a time when physical gatherings are limited. Content creators are also embracing social metaverse platforms as a way to reach and engage with their audience in new and innovative ways.

In addition to changing customer preferences and emerging trends, there are also local special circumstances that are driving the development of the Metaverse Live Entertainment market in Australia & Oceania. The region has a strong creative and tech-savvy community, which is contributing to the growth of the market. Local artists, musicians, and performers are embracing virtual platforms as a way to showcase their talent and reach a wider audience.

The region's advanced technological infrastructure and high internet penetration rates also support the adoption and development of Metaverse Live Entertainment platforms. Underlying macroeconomic factors, such as the impact of the COVID-19 pandemic, are also influencing the growth of the Metaverse Live Entertainment market in Australia & Oceania. With restrictions on physical gatherings and travel, virtual events and experiences have become a viable alternative for both consumers and content creators.

The pandemic has accelerated the adoption of virtual technologies and platforms, leading to increased investment and innovation in the Metaverse Live Entertainment market. Overall, the Metaverse Live Entertainment market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The region's tech-savvy community, advanced technological infrastructure, and the impact of the COVID-19 pandemic are all contributing to the rapid expansion of the market.

As the market continues to evolve, we can expect to see further innovation and integration of virtual technologies into live entertainment experiences in Australia & Oceania.

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.