Metaverse Gaming - Eastern Asia | Statista Market Forecast

The Metaverse Gaming market in Eastern Asia is expected to reach a value of US$4.4bn in 2024.
This projection indicates a steady growth rate with a compound annual growth rate (CAGR 2024-2030) of 39.94%.
By 2030, the market is expected to reach a volume of US$33.0bn.
The United States is the leading contributor to the market, generating the highest value with a projected market volume of US$7.5bn in 2024.
Looking at the number of users in the Metaverse Gaming market, it is anticipated to reach 231.9m users by 2030.
The user penetration rate, which is currently at 4.8% in 2024, is expected to increase to 14.3% by 2030.
Furthermore, the average value per user (ARPU) is estimated to be US$55.5.
In Eastern Asia, the Metaverse gaming market is booming, with virtual reality and augmented reality games becoming increasingly popular among gamers in countries like Japan, South Korea, and China.

Definition:

The Gaming market refers to the playing of video games or other interactive experiences within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. This definition includes traditional single-player and multiplayer games as well as more open-ended virtual worlds, where players can interact with each other and the environment in a variety of ways. Gaming in the metaverse can be experienced through different hardware, such as VR headsets, smartphones, and computers, and can also include new forms of gaming such as social gaming, multiplayer gaming, and location-based gaming.

Structure:

The Gaming market includes the markets Action Games, Adventure Games, Casual Games, Role-playing Games, Simulation Games, Sports & Racing Games and Strategy Games. Each genre has different games published that are classified as metaverse games in respective metaverse applications, or individual games.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on apps, games, and items. Market numbers about the Gaming market can also be found in the Digital Market Insights. Key players in the market are games like Fortnite, Roblox or Minecraft. Use the info button right next to the boxes for more information on the data displayed.

Games directly in metaverse considered apps, such as games in Roblox
Open-world games, shaped by users, such as Fortnite
Sandbox games, such as Minecraft
Social virtual reality games, such as VRChat

Open-world games, with a story line, such as World of Warcraft
All other non related metaverse games, such as Call of Duty
Non-metaverse related browser games, such as Forge of Empires

The Metaverse Gaming market in Eastern Asia is experiencing significant growth and development due to various factors.

Customer preferences: Customers in Eastern Asia have shown a strong preference for immersive gaming experiences, which has fueled the growth of the Metaverse Gaming market in the region. The desire to escape reality and explore virtual worlds has led to a surge in demand for metaverse games that offer a blend of virtual reality, augmented reality, and social interaction. Additionally, Eastern Asian customers have a strong affinity for competitive gaming and esports, making the metaverse gaming market an attractive option for both casual and professional gamers.

Trends in the market: One of the key trends in the Metaverse Gaming market in Eastern Asia is the integration of blockchain technology. Blockchain allows for secure and transparent transactions within the metaverse, enabling players to own and trade virtual assets. This trend has gained traction in Eastern Asia, where there is a high level of interest in cryptocurrency and blockchain technology. The integration of blockchain in metaverse games not only enhances the gaming experience but also provides opportunities for players to monetize their virtual assets. Another trend in the market is the collaboration between metaverse gaming companies and entertainment industries. Eastern Asia is known for its vibrant entertainment industry, including music, movies, and anime. Metaverse gaming companies have capitalized on this by partnering with popular entertainment franchises to create immersive gaming experiences based on beloved characters and storylines. This trend has attracted a large fan base and generated significant revenue for both the gaming and entertainment industries.

Local special circumstances: Eastern Asia has a large and tech-savvy population, which has contributed to the rapid growth of the Metaverse Gaming market in the region. Countries like China, Japan, and South Korea have a high internet penetration rate and a large number of smartphone users, providing a strong foundation for the adoption of metaverse games. Additionally, the region has a well-developed gaming culture and infrastructure, with established esports leagues and gaming tournaments that attract a dedicated fan base.

Underlying macroeconomic factors: The Metaverse Gaming market in Eastern Asia is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth, leading to an increase in disposable income and consumer spending. This has allowed more people to invest in gaming devices and accessories, driving the demand for metaverse games. Furthermore, government support and favorable policies for the gaming industry have created a conducive environment for the growth of the Metaverse Gaming market in Eastern Asia. In conclusion, the Metaverse Gaming market in Eastern Asia is thriving due to customer preferences for immersive gaming experiences, the integration of blockchain technology, collaborations with the entertainment industry, a tech-savvy population, and favorable macroeconomic factors. These factors have created a fertile ground for the development and expansion of the Metaverse Gaming market in Eastern Asia.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

For everybody who spends a lot of time in digital worlds – for example via gaming and socializing in-game – the concept of the metaverse, a virtual world where physical and digital worlds come together, is nothing new. In-game hangouts in massively multiplayer online games (MMO) and other multiplayer games have been a vital part of the gaming community for years, and the activity received a boost during the COVID-19 pandemic when people turned to online worlds to connect with each other. Overall, these online game hangouts are an important step along the journey to metaverse gaming.