Metaverse AR & VR Hardware - Eastern Asia

The Metaverse AR & VR Hardware market is projected to reach a value of US$514.6m in 2024.
This market segment is expected to show an annual growth rate of 12.70% between 2024 and 2030, resulting in a projected market volume of US$1.1bn by 2030.
in Eastern Asia, including countries such as China, Japan, and South_Korea, plays a significant role in this market.
In 2024, the market volume is projected to be US$405.0m, with United States being the largest contributor to this value.
The United States holds a prominent position in the Metaverse AR & VR Hardware market.
Looking at the number of users in this market, it is expected to reach 9.6m users by 2030.
User penetration, which represents the percentage of the total population using AR & VR hardware in Eastern Asia, is estimated to be 0.3% in 2024 and is projected to increase to 0.6% by 2030.
The average Value per user, also known as ARPU, is expected to be US$102.7.
This figure represents the average amount of value generated by each user in the Metaverse AR & VR Hardware market.
In Eastern Asia, the demand for Metaverse AR & VR hardware is skyrocketing, with countries like Japan leading the way in adoption and innovation.

Definition:

The AR (augmented reality) and VR (virtual reality) market refers to the physical devices used to access and interact with virtual reality environments, including both augmented and virtual worlds. As discussed here, this market includes headsets and/or glasses for AR and VR devices.

Structure:

AR & VR Hardware includes two markets, namely AR Hardware and VR Hardware. AR Hardware refers to headsets or glasses that are used to create augmented reality inferences between the real and virtual world. VR Hardware mainly refers to headsets that aim to create a virtual world for consumers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through consumer spending on hardware such as headsets and glasses. Data shows both online and offline market sizes. Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market and the AR & VR Hardware market in the Advertising & Media Insights. Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), and Playstation VR.

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Augmented Reality Glasses used for metaverse experience, such as HoloLens
Virutal Reality headsets used for metaverse experience, such as Oculus Quest

Augmented Reality Glasses used for non metaverse experience, such as HoloLens
Virutal Reality headsets used for non metaverse experience, such as Oculus Quest
Non-electronic devices, such as mobile phone equipment

The Metaverse AR & VR Hardware market in Eastern Asia is witnessing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Asia are driving the demand for Metaverse AR & VR Hardware.

Consumers in this region are highly tech-savvy and have a strong inclination towards immersive experiences. They are seeking innovative and interactive ways to engage with digital content, making AR and VR technologies increasingly popular. Additionally, the younger demographic in Eastern Asia is particularly enthusiastic about gaming and virtual reality experiences, further fueling the demand for Metaverse AR & VR Hardware.

Trends in the market are also contributing to the growth of the Metaverse AR & VR Hardware market in Eastern Asia. The region is home to several leading technology companies that are investing heavily in AR and VR technologies. These companies are constantly innovating and introducing new hardware products to enhance the virtual reality experience.

Furthermore, the increasing adoption of 5G technology in Eastern Asia is providing faster and more reliable connectivity, which is essential for seamless AR and VR experiences. This trend is driving the demand for Metaverse AR & VR Hardware as consumers seek to take full advantage of the enhanced connectivity. Local special circumstances in Eastern Asia are playing a role in the development of the Metaverse AR & VR Hardware market.

Countries like China, Japan, and South Korea have a strong gaming culture and a large number of gamers. This gaming culture has paved the way for the widespread adoption of virtual reality technologies and has created a supportive ecosystem for the growth of the Metaverse AR & VR Hardware market. Additionally, Eastern Asia has a highly competitive technology market, with companies constantly striving to outdo each other in terms of innovation and product offerings.

This competitive landscape is driving the development of advanced and high-quality Metaverse AR & VR Hardware. Underlying macroeconomic factors are also contributing to the growth of the Metaverse AR & VR Hardware market in Eastern Asia. The region has experienced significant economic growth, leading to an increase in disposable income among consumers.

As a result, more individuals are able to afford AR and VR hardware, driving the demand for Metaverse AR & VR Hardware. Furthermore, Eastern Asia has a large population, providing a vast consumer base for companies operating in the Metaverse AR & VR Hardware market. This population size presents immense opportunities for growth and expansion.

In conclusion, the Metaverse AR & VR Hardware market in Eastern Asia is experiencing rapid growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The region's tech-savvy consumers, gaming culture, competitive market, and economic growth are all contributing to the increasing demand for Metaverse AR & VR Hardware. As the market continues to evolve, it is expected that Eastern Asia will remain a key player in the global Metaverse AR & VR Hardware industry.

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.