Metaverse Gaming - Eastern Asia

  • Eastern Asia
  • The Metaverse Gaming market in Eastern Asia is expected to reach a value of US$4.4bn in 2024.
  • This projection indicates a steady growth rate with a compound annual growth rate (CAGR 2024-2030) of 39.93%.
  • By 2030, the market is expected to reach a volume of US$33.0bn.
  • The United States is the leading contributor to the market, generating the highest value with a projected market volume of US$7.5bn in 2024.
  • Looking at the number of users in the Metaverse Gaming market, it is anticipated to reach 231.9m users by 2030.
  • The user penetration rate, which is currently at 4.8% in 2024, is expected to increase to 14.3% by 2030.
  • Furthermore, the average value per user (ARPU) is estimated to be US$55.5.
  • In Eastern Asia, the Metaverse gaming market is booming, with virtual reality and augmented reality games becoming increasingly popular among gamers in countries like Japan, South Korea, and China.
 
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Analyst Opinion

The Metaverse Gaming market in Eastern Asia is experiencing significant growth and development due to various factors.

Customer preferences:
Customers in Eastern Asia have shown a strong preference for immersive gaming experiences, which has fueled the growth of the Metaverse Gaming market in the region. The desire to escape reality and explore virtual worlds has led to a surge in demand for metaverse games that offer a blend of virtual reality, augmented reality, and social interaction. Additionally, Eastern Asian customers have a strong affinity for competitive gaming and esports, making the metaverse gaming market an attractive option for both casual and professional gamers.

Trends in the market:
One of the key trends in the Metaverse Gaming market in Eastern Asia is the integration of blockchain technology. Blockchain allows for secure and transparent transactions within the metaverse, enabling players to own and trade virtual assets. This trend has gained traction in Eastern Asia, where there is a high level of interest in cryptocurrency and blockchain technology. The integration of blockchain in metaverse games not only enhances the gaming experience but also provides opportunities for players to monetize their virtual assets. Another trend in the market is the collaboration between metaverse gaming companies and entertainment industries. Eastern Asia is known for its vibrant entertainment industry, including music, movies, and anime. Metaverse gaming companies have capitalized on this by partnering with popular entertainment franchises to create immersive gaming experiences based on beloved characters and storylines. This trend has attracted a large fan base and generated significant revenue for both the gaming and entertainment industries.

Local special circumstances:
Eastern Asia has a large and tech-savvy population, which has contributed to the rapid growth of the Metaverse Gaming market in the region. Countries like China, Japan, and South Korea have a high internet penetration rate and a large number of smartphone users, providing a strong foundation for the adoption of metaverse games. Additionally, the region has a well-developed gaming culture and infrastructure, with established esports leagues and gaming tournaments that attract a dedicated fan base.

Underlying macroeconomic factors:
The Metaverse Gaming market in Eastern Asia is also influenced by underlying macroeconomic factors. The region has experienced steady economic growth, leading to an increase in disposable income and consumer spending. This has allowed more people to invest in gaming devices and accessories, driving the demand for metaverse games. Furthermore, government support and favorable policies for the gaming industry have created a conducive environment for the growth of the Metaverse Gaming market in Eastern Asia. In conclusion, the Metaverse Gaming market in Eastern Asia is thriving due to customer preferences for immersive gaming experiences, the integration of blockchain technology, collaborations with the entertainment industry, a tech-savvy population, and favorable macroeconomic factors. These factors have created a fertile ground for the development and expansion of the Metaverse Gaming market in Eastern Asia.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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