Metaverse eCommerce - GCC

  • GCC
  • The projected value in the Metaverse eCommerce market is estimated to reach US$0.2bn in 2024.
  • It is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 41.69%, resulting in a projected market volume of US$1.8bn by 2030.
  • It is worth noting that China contributes the most value to this market segment, with a projected market volume of US$10.2bn in 2024.
  • In terms of users, the Metaverse eCommerce market is expected to have 10.2m users users by 2030.
  • The user penetration rate is projected to be 6.5% in 2024 and is anticipated to reach 19.2% by 2030.
  • Additionally, the average value per user (ARPU) is estimated to be US$69.0.
  • It is important to mention that these projections are specific to the GCC country.
  • The GCC region is witnessing a surge in Metaverse eCommerce platforms, with innovative virtual shopping experiences and localized content.
 
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Analyst Opinion

The Metaverse eCommerce market in GCC is experiencing rapid growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the GCC region have shifted towards online shopping and digital experiences.

With the increasing penetration of smartphones and internet connectivity, consumers are embracing the convenience and accessibility of eCommerce platforms. The younger population, in particular, is more inclined towards virtual experiences and exploring new ways of shopping. As a result, there is a growing demand for Metaverse eCommerce platforms that provide immersive and interactive shopping experiences.

Trends in the Metaverse eCommerce market in GCC are aligned with global trends, but with a regional twist. Virtual reality (VR) and augmented reality (AR) technologies are gaining popularity, allowing customers to visualize products in a virtual environment before making a purchase. This trend is particularly relevant in the fashion and furniture sectors, where customers can try on clothes or see how furniture fits in their homes without physically visiting a store.

Additionally, social commerce is on the rise, with consumers engaging in virtual communities and sharing their shopping experiences with others. This trend is driving the growth of virtual marketplaces and creating new opportunities for businesses to connect with customers in the Metaverse. Local special circumstances in the GCC region contribute to the development of the Metaverse eCommerce market.

The region has a high percentage of tech-savvy and digitally engaged population, creating a favorable environment for the adoption of Metaverse technologies. The GCC countries also have a strong focus on luxury and high-end products, and the Metaverse eCommerce market provides an avenue for luxury brands to showcase their products and create unique virtual experiences for their customers. Furthermore, the region's commitment to innovation and digital transformation is driving investments in Metaverse technologies and infrastructure.

Underlying macroeconomic factors are also playing a role in the growth of the Metaverse eCommerce market in GCC. The region has a strong and stable economy, supported by oil revenues and diversification efforts. This economic stability provides a conducive environment for businesses to invest in Metaverse technologies and explore new avenues for growth.

Additionally, the GCC countries have a high disposable income and a culture of luxury consumption, making them attractive markets for Metaverse eCommerce platforms. In conclusion, the Metaverse eCommerce market in GCC is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the region embraces digital transformation and innovation, the Metaverse eCommerce market is poised to expand further, creating new opportunities for businesses and providing customers with immersive and interactive shopping experiences.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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