Metaverse eCommerce - D-A-CH

  • D-A-CH
  • The Metaverse eCommerce market is projected to reach a value of US$1.3bn in 2024.
  • This market segment is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 39.13%, resulting in a projected market volume of US$9.1bn by 2030.
  • In the year 2024, the market volume is estimated to be US$10.2bn, with in China being the primary generator of this value.
  • Looking ahead to 2030, the number of users in the Metaverse eCommerce market is expected to amount to 16.7m users.
  • The user penetration rate, which currently stands at 5.7% in 2024, is projected to increase to 16.5% by 2030.
  • Furthermore, the average value per user (ARPU) is anticipated to reach US$220.4.
  • It is noteworthy that these projections and figures pertain to the D-A-CH region.
  • In Germany, the Metaverse eCommerce market is thriving as consumers embrace virtual shopping experiences and online retailers invest in innovative technology.
 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Metaverse eCommerce market in D-A-CH is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive momentum.

Customer preferences in the D-A-CH region are driving the growth of the Metaverse eCommerce market. Consumers in this region are increasingly seeking immersive and interactive online shopping experiences. They are looking for ways to engage with brands and products in a more personalized and dynamic way.

The Metaverse offers a unique opportunity for retailers to meet these preferences by creating virtual storefronts and interactive shopping experiences that mimic the physical retail experience. Trends in the market further support the growth of Metaverse eCommerce in D-A-CH. One key trend is the increasing adoption of virtual reality (VR) and augmented reality (AR) technologies.

These technologies enable consumers to explore virtual environments and interact with products in a more realistic and immersive way. As VR and AR technologies become more accessible and affordable, more retailers in D-A-CH are incorporating them into their eCommerce strategies to enhance the customer experience and drive sales. Another trend in the market is the rise of social commerce in the Metaverse.

Social media platforms and virtual communities are becoming popular spaces for consumers to discover and purchase products. Brands are leveraging these platforms to engage with customers, build brand loyalty, and drive sales. In D-A-CH, the integration of social commerce into the Metaverse eCommerce market is gaining traction, as consumers are increasingly looking for social interactions and recommendations while shopping online.

Local special circumstances also contribute to the growth of the Metaverse eCommerce market in D-A-CH. The region has a strong tech-savvy population and a robust digital infrastructure, making it conducive for the adoption of Metaverse technologies. Additionally, D-A-CH has a high concentration of innovative startups and established tech companies that are driving the development of Metaverse eCommerce solutions.

These factors create a favorable environment for the growth and expansion of the market in the region. Underlying macroeconomic factors further support the development of the Metaverse eCommerce market in D-A-CH. The region has a strong and stable economy, with high disposable incomes and a high level of digital literacy.

This enables consumers to invest in Metaverse technologies and engage in online shopping activities. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, and the Metaverse offers a unique and exciting online shopping experience that appeals to consumers in D-A-CH. In conclusion, the Metaverse eCommerce market in D-A-CH is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

As consumers in D-A-CH seek immersive and interactive online shopping experiences, retailers are leveraging VR, AR, and social commerce to meet these preferences. The region's tech-savvy population, strong digital infrastructure, and stable economy further support the growth of the market. Overall, the Metaverse eCommerce market in D-A-CH is poised for continued expansion in the coming years.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)