Metaverse AR & VR Hardware - United States

In 2024, the projected value in the Metaverse AR & VR Hardware market is estimated to reach US$405.0m.
This market segment is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 13.26%, resulting in a projected market volume of US$854.8m by 2030.
The United States stands as the primary generator of value in this market, with a projected market volume of US$405.0m in 2024.
Looking ahead, the number of users in the Metaverse AR & VR Hardware market is expected to reach 8.9m users by 2030.
The user penetration rate is predicted to be 1.3% in 2024 and is projected to increase to 2.5% by 2030.
Furthermore, the average value per user (ARPU) is expected to amount to US$94.6.
The United States is driving the Metaverse AR & VR Hardware market with its innovative tech companies and strong consumer demand.

Definition:

The AR (augmented reality) and VR (virtual reality) market refers to the physical devices used to access and interact with virtual reality environments, including both augmented and virtual worlds. As discussed here, this market includes headsets and/or glasses for AR and VR devices.

Structure:

AR & VR Hardware includes two markets, namely AR Hardware and VR Hardware. AR Hardware refers to headsets or glasses that are used to create augmented reality inferences between the real and virtual world. VR Hardware mainly refers to headsets that aim to create a virtual world for consumers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through consumer spending on hardware such as headsets and glasses. Data shows both online and offline market sizes. Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market and the AR & VR Hardware market in the Advertising & Media Insights. Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), and Playstation VR.

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Augmented Reality Glasses used for metaverse experience, such as HoloLens
Virutal Reality headsets used for metaverse experience, such as Oculus Quest

Augmented Reality Glasses used for non metaverse experience, such as HoloLens
Virutal Reality headsets used for non metaverse experience, such as Oculus Quest
Non-electronic devices, such as mobile phone equipment

The Metaverse AR & VR Hardware market in United States has been experiencing significant growth in recent years, driven by customer preferences for immersive and interactive experiences, as well as advancements in technology. Customer preferences in the United States have shifted towards more immersive and interactive experiences, which has fueled the demand for Metaverse AR & VR Hardware.

Consumers are increasingly seeking out virtual reality headsets and augmented reality glasses to enhance their gaming, entertainment, and communication experiences. The desire for more realistic and engaging virtual experiences has led to a surge in the adoption of Metaverse AR & VR Hardware in the United States. Trends in the market indicate that the United States is at the forefront of the Metaverse AR & VR Hardware industry.

The country is home to several leading technology companies that are driving innovation and pushing the boundaries of what is possible in the virtual reality space. These companies are constantly developing new hardware and software solutions to meet the evolving demands of consumers. Additionally, the United States has a strong ecosystem of developers and content creators who are creating immersive experiences for virtual reality platforms.

Local special circumstances in the United States contribute to the growth of the Metaverse AR & VR Hardware market. The country has a large population of tech-savvy consumers who are early adopters of new technologies. This has created a favorable environment for the adoption of Metaverse AR & VR Hardware, as consumers are eager to try out the latest virtual reality devices.

Furthermore, the United States has a robust infrastructure that supports the development and deployment of virtual reality applications, including high-speed internet connectivity and a well-established distribution network. Underlying macroeconomic factors, such as the strong economy and increasing disposable incomes, have also played a role in the growth of the Metaverse AR & VR Hardware market in the United States. As consumers have more discretionary income, they are more willing to invest in premium virtual reality devices and experiences.

Additionally, the United States has a thriving gaming and entertainment industry, which has created a demand for immersive and interactive virtual reality experiences. In conclusion, the Metaverse AR & VR Hardware market in the United States is experiencing significant growth due to customer preferences for immersive and interactive experiences, advancements in technology, and favorable local circumstances. The country's strong economy and robust infrastructure have also contributed to the growth of the market.

As the demand for virtual reality devices and experiences continues to rise, the United States is likely to remain a key player in the Metaverse AR & VR Hardware industry.

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.